"How I did it," ([c1922])

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AN APPRECIATION / have watched Mr. Van Loan's rise to the higher stellar spaces of achievement in screen writing from the time he forsook his following as one of New York's leading journalists to become Director of Publicity for the Universal Film Company. He began his career as a photo playwright with very little of the knowledge he now imparts to you. This book is not offered as a course of instruction, but simply as a plain, straightforward review of Mr. Van Loan's ideas and methods of creating and assembling his stories. The publication of this work has been the result of the following circumstances: About two years ago Mr. Van Loan was requested to prepare a series of articles on photoplay writing for the Los Angeles Evening Express, and later for the San Francisco Bulletin, the Oakland (Col.) Tribune, the Phoenix (Ariz.) Republican, the San Diego Tribune and the Hudson (N. Y.) Morning Repub- lican. When I saw the hundreds of letters that poured in on Mr. Van Loan, commending him for the wonderful aid he had given to aspiring screen authors, I made an ar- rangement with him to publish this volume. Having been identified with the making of motion pic- tures for several years, I can heartily and honestly recom- mend this work as the most instructive and helpful treatise of its kind I have ever seen. LINDSAY MCKENNA.