"How I did it," ([c1922])

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CHAPTER VII TITLES Devote considerable thought to the main title of your story. Don't accept the first title that comes to you. It won't be the best title for your story. Spend as much time in the se- lection of your title as you spend on the story itself. Of course many times the pro- ducer changes titles, but when you send your story to him you have every reason to believe he will retain the original title. If it is really good, he will probably use it. Often we find, upon completion of a story, that the working out of the plot has provided us with a better title than we had in the be- ginning. Perhaps this wouldn't occur to you. But think it over, before and after, and see if your title is a good one. Make certain that your title delivers the message. The title should attract attention, arouse interest and create desire. If it does this it is a drawing power for the box-office. In the majority of 107