"How I did it," ([c1922])

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Titles because the title had a "punch" in it. The title is the first thing the producer reads, and if it is a good snappy one, it doesn't require much effort to make him read the script. A good title will always arouse curiosity. Ches- ter Bennett, an independent producer, told me he bought a story recently because of its title. The title was "Rock of Ages." That is a good title for a story. On the other hand, if the title is not a good one the interest of the producer fails to be stirred. Perhaps he decides that such a mediocre title will prob- ably be followed by a mediocre story, and he will not even take the time to read it. However, the judgment of the experienced screen writer and the producer are not always correct in the choosing of titles. Every sea- son there are many good photoplays, with fine plots, portrayed by excellent actors, which fail to reap financial harvests predicted for them, because of poor titles. I will cite an expe- rience of mine along this line. When I sold "The Great Redeemer" to Maurice Tourneur I especially requested that he retain the original title. He was some- 109