"How I did it," ([c1922])

Page scan 000167 from "How I did it,"

Record Details:

Title:
"How I did it,"
Date:
[c1922]
Publisher:
Los Angeles, Calif. : The Whittingham press
Volume:
"How I did it,"
Leaf #:
000167
Language:
English
Collection:
Books
Format:
Books
Contributor:
University of California Libraries
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"How 1 Did It what opposed to it, and said he feared it was too religious and would keep a good many people away from the theatre. I disagreed with him, and much to his regret, he kept my title. I happened to he in San Francisco when the picture was showing at the California Theatre, and I asked Eugene Roth, the man- aging director of the house, what sort of busi- ness he did with the picture. He shook his head as he informed me that receipts fell be- low the average that week. At the end of the run, he said, he called a meeting of his staff in his office and solicited their opinions as to what caused the slump. He had expected to do a big business with the picture, and he was at a loss to understand why he didn't. It played during a profitable season of the year; the weather was good, and the general com- ment of the audience as it passed out was that it was a fine picture. In view of these things, the concensus of opinion of his staff was that the title was against it. People paused in front of the theatre, looked at the title, "The Great Redeemer," and passed on down the no