A hundred million movie-goers must be right... (1938)

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But why does the industry stick so closely to those two subjects? For one reason, romance and crime are strong stimu-p lants, but the better reason is that hardly anyone is against romance or the prosecution of crime. In short, romance and crime are safe story material. But there is a very real need for safety factors in movie production, and romance and crime are the industry's first line of defense against all forms of prejudice and chiseling. And a very reliable defense it is Romance is a force the parasitic element dare not mess with too much because the male and female gettogether is essential to the perpetuation of the race. Of course certain eccentrics would have even that changed but in the main they appear to bow to the fact that without romance life simply cannot go on. Crime presents a different dish for their meddlesome palates. However, as long as the camera is not pointed at crime within the law, no one objects. But nothing can bring out the censoring scissors quicker than a picture exposing legal mayhem or larceny. Therefore, to avoid any embarrassing situations, the screen restricts itself to robbery, murder, smuggling and counterfeiting, or obvious crime. Second, there is the problem of pleasing as many as possible of a public with a wade variety of tastes. Let us consider that problem in a broad classification of audiences. The trade papers classify the public thus: The intelligentsia, the highbrows and sophisticates; the masses, women and the family audience, those classifications supplemented with numerous kindred classifications: city people, rurals, neighborhood audiences, the adult and the younger generation, the star or assured audience, the sentimentally-minded, the worried audience, the "frustrated stenographers with live but crude imaginations." Accordingly, the intelligentsia comprises those who go to the theatre because the exploitation makes it something "one really must see"; a public with which the concert artists have established themselves; the carriage trade, the tea dansant and art exhibit public, the readers of history, biography, philosophy, newspaper 18