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editorials, scientific articles, propagandistic literature, lovers and followers of Shakespeare and Ibsen, Pirandello and Shaw; fastidious, serious-minded, artistically discriminating; out of sympathy with what the screen has to offer.
The sophisticated audience is described as dissipating all serious emotional undercurrents in gay mockery, shunning the down-to-earth for the smart, the subtle, the ironic. They love their nuances and plays dealing cynically with sex relationships, or plays treating with the hard and pessimistic realism of dull and thwarted lives, the play that pokes fun at the old ideals of goodness, sentiment and simplicity, plays that ridicule the small town, the Babbits.
The masses are pictured as morons or twelve-yearold mentalities. The sub-soil, the lower middle strata, the bourgeoisie, the great unwashed, the sentimentally unsophisticated, the implicitly credulous, outnumbering the intelligentsia and sophisticates one thousand to one. They have no sense nor appreciation of the finer shadings of drama. They seek illusion, the goodness of the world in their picture fare; hopeful, idealistic, worshipf ul ; never tiring of moonlit romance and sex adventuring.
And the woman audience: Women are supposed to love sorrow and tears. They hate all men, adoring one or two, one on the screen and the other off. Women comprise the backbone of the theatre audience. Tell women the secret of a woman and you have potentially great box office. Emotional appeal, pictorial appeal and clothes get their strongest support.
There are supposed to be more women in big towns than elsewhere. They want passion and tenderness expertly mingled. They don't want the wife to forgive the unfaithful husband and they want her to forgive him. They do and they don't want the not-toogood heroine to eat her cake and have it. They do and they don't want the heroine to frequent those disreputable houses.
City people like the risque and the country don't. The flapper and matron of the city adore flashy sophistication but it is out of their reach in the neighborhoods and rurals.
A statistician digs up the fact that sixty-five per
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