We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
hundred millions, the average great movie audience.
Viewing our principal forms of literature in thir manner our perspective on entertainment widens amazingly. In fact when we visualize anything en thusing a whole people as complex in their tastes a the greater American audience, we are looking at th* finest thing ever accomplished in a theatre.
Nothing ever created for man's entertainment car compare to the really great movie. Having won the indorsement of more discriminating theatre-goers thai the greatest of books or stage plays the great movie meets and satisfies all the requirements of true greatness in entertainment.
And now wTe repeat, in scanning any considerable number of adequate and great movies we discover little if any essential difference in the ingredients. Time place and personalities, situation, its patent intensi fiers and comedy, the stuff that gives romance anc crime variety in adequate movies, is the same stufc and nonsense that goes into the making of grea' movies.
After we have digested that fact we begin to sense things that distinguish the two; eventually learning that any basic distinction lies in the fact that the adequate movie depends for word-of -mouth mainly upon the intrinsic or inherent appeal of its ingredientsj while the great movie depends upon their relative appeal.
Now this book has no intention of going Einstein on Relativity, but it cannot honestly ignore the fact that a diagnosis of any number of great movies reveals that the importance of everything that went into those movies was mainly relative.
However, in order to appreciate the importance of relative appeal, inherent appeal should be studied first.
In that respect we have already learned something of the tremendous appeal inherent in romance and crime, a substance that down through the years, through depressions, seasonal slumps and trade squabbles has kept the whole nation well entertained.
But a movie, adequate or great, like a house or an automobile, is a thing of parts as well as substance, and even though the substance, romance and crime, situation and its many intensifies, contain most of the
22
;: