A hundred million movie-goers must be right... (1938)

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Personalities, stars particularly, are the essence of all that is alluring and desirable to millions of people, but this writer challenges any star to move about silently on the screen for two whole minutes without making the audience, "his very own public," fidgety, without boring it silly. It is the star's pursuit, not the star that sustains interest for any length of time. The thing is, if we would arrive at an honest and accurate estimate of an actor's personal appeal, what he personally characterizes, and the pursuit he furthers, they should be judged separately. But that of course holds in judging the worth of anything, anywhere, any time. We judge truly not by some vague or abstruse him or her but by the specific cause or belief or idea he or she is furthering. And now let us jot down a few reasons why pursuit may contain in itself the potentials of a major entertainment factor. Getting what we want is happiness. That fact has never been successfully disputed. Therefore, going after what we want is the pursuit of happiness, and in general we can interpret pursuit itself as something the actor attains to, hopes to acquire, to achieve, preserve, prevent or defeat but on the screen a pursuit takes a more tangible form. Pursuit in a movie means that the actor is occupied with plotting somebody's rescue or downfall; seeking to possess or dispossess; striving for his own or another's regeneration or redemption, vindication or vengeance; competing for power, place or advantage; furthering a test of character, of love or loyalty; furthering a renunciation or sacrifice, a mistake or misunderstanding. But it doesn't really matter whether it is for or against something, good or evil, witting or unwitting, charitable or selfish, with or without cause, foolish or wise, passive or active; if it contains purpose, carries the actor along, or sends him on toward a definite goal, reward or objective, it is a pursuit. As the reader has probably concluded by this time 32