A hundred million movie-goers must be right... (1938)

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suit truly universal in appeal. In fact so many people want to see foreign places pictured in books and on the screen and so few have or ever will have the means of seeing those places otherwise that one might call the desire to travel the frustration universal. In fact the honeymoon abroad left indifferent only those few who are bored with travel (adventure) and romance. But underneath and complementing that desire he also wanted time off from what he was doing day after day, time to find out who he was and what goes on and what about it. And who doesn't? Opposing the young man was the girl he loved, just as intent on a social career as he was in his desire to live, and just as insistent that he start his business career. And what in a social and business career sponsored by a Wall Street tycoon can one find unattractive or non-appealing? Given a choice between a long holiday and a social and business career under big time sponsorship, which would you take? You'd be on the fence, just as everybody in the audience was. Appeal inherent in the two main pursuits in Holiday hit an all-time high. So far we have considered only those movies boasting main pursuits to which very few people could be indifferent; pursuits such as cheating and apprehension of cheating and a honeymoon abroad opposing a business and social career, which does not mean that to be successful, the main pursuits in all movies must contain as much original appeal as Holiday's and Street Scene's. Truth is, if that much original appeal were possible to all movies a sameness would result that might be most anything, but it would not be nationwide entertainment fifty-two weeks in the year. Far-reaching inherent appeal in both main pursuits is desirable in more movies, not in all movies, and more movies with that appeal are needed to keep entertainment vital, but variety is just as essential to movie appreciation as inherent appeal. The one-role, one-sympathetic-pursuit or oneagainst-the-world movies like The Sin of Madelon Claudet, She Done Him Wrong, It Happened One Night, Theodora Goes Wild, The Redheaded Woman and My Man Godfrey provide that essential variety in our screen fare, and as it happens those movies had no 43