A hundred million movie-goers must be right... (1938)

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is determined first in the amount and the kind of appeal and non-appeal inherent in the pursuits being furthered. In short, one main pursuit may be equally as nonappealing as the other is appealing or vice versa, and if there is a difference in the kind and the amount of appeal or non-appeal inherent, that difference will indicate the elements necessary to bring about an equality of appeal and non-appeal, at the same time indicating the kind and degree of furtherance necessary to sustain that equalization. With kind and degree of furtherance plainly indicated, and set in motion, suspense begins to mount. Otherwise the suspense curve holds at a definitely low level and the sympathy curve starts for the ceiling. For maximum appreciation both curves should mount steadily and without a break. Singularity of Furtherance A bit of melodrama : The scene a farmyard. Cribbs, the villain, slithers out of a ramshackle dwelling in the immediate background, pauses to chuckle deep in his slimy throat as he looks the property over, then exits. Elmer, blond and lanky farmhand from across the "crick", enters as the farm wife and her barefoot son come out of the house, the mother weeping. Elmer is told that Cribbs is going to foreclose. Has Elmer heard from her daughter, Elmer's childhood sweetheart, away in the big city earning money to pay off the mortgage? (Business of listening and Elmer shakes his head.) There are grave forebodings of what will happen if she fails them. Why hasn't Elmer heard from her? Elmer doesn't know, but cups his ear again hopefully. He hears Cribbs, offstage, getting ready for a noisy entrance, and Cribbs slithers in, trailed by two hobnailed, screwfaced, furniture-moving stooges. Whipping out his gold-filigreed chronometer, Cribbs informs the woman that she has one minute in which to produce the money, and rubbing his hands in unholy glee he starts for the house that will soon be his'n. Elmer valiantly throws himself into Cribbs' path but the two stooges make quick work of Elmer. "Oh, where, oh where is my daughter?" wails the 65