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A hundred million movie-goers must be right... (1938)

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Absence of sex appeal, if any, is found only in supporting types, not among stars, all stars possessing a healthy amount of IT. If they don't author and director with the aid of seductive make-up, costuming, dialog and business, supply it. As for mental types, neither out-and-out faculty types, professor and dean, nor stupid nor credulous types ever achieve stardom. Those types, like juveniles, ingenues, comedians, racial and dialect, sinister and saintly, city and country, stamped and dated types, become featured or supporting people. A few character actors like Beery, Arnold, Laughton, Huston, Arliss and Muni are of course starred, but their appearances with the exception of Beery and Arnold are rare. The stars we are interested in are romantic leads, those who entertain us the year 'round, none of whom with rare exceptions are extreme types, yokel or slicker, obviously feline, highly sensual, insensitive, intellectual or saintly. If at times they appear exceedingly brilliant, compassionate, seductive or courageous it is their role or their background and costuming that makes them so. However, at this stage of movie appreciation we are not interested in star roles or backgrounds, or anything that enhances a star's personal appeal. The order is reversed. We want to know now what he has as a person and a trouper that enhances his role or pursuit, how much his personality and his talent as an actor adds to the singularity of his pursuit. Therefore the question: If a star's spiritual, mental and physical qualities do not fix his personal appeal or his suitability for a role, what does ? Assuming that a star's voice and delivery enhance his singularity as a person, as an individual, then his suitability for a given role is determined in qualities inherent in his personality that induce sympathy, add to suspense and make him believable, the three major objectives of entertainment. Charitable qualities fix his appeal; non-charitable his non-appeal. Inscrutable qualities fix his ability to grip an audience, hold it in suspense. And whatever there 103