A hundred million movie-goers must be right... (1938)

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ments and private elevators for every member of the family. A tacitly yessing regiment of stuffed shirts showing a deference to the father that implied great weight in the high places of 'change; wealth, power and luxury, visibly defending business and social careers as something everybody should want. And now, having feebly described in the printed word how dialog kept alive the desire to live, how the camera did the same for reverence for riches, let us see what camera and microphone did not attempt to do. The desire to live was not expressed in a montage of boating, golf, riding, polo, skating, bridge, poker, baseball, football, tennis, gardening, hunting or fishing. And there was no lingering in any of those diversions with either dialog or camera. If there had been appeal would have narrowed to hunting or fishing, polo or baseball. There was a brief reference to swimming, the hero had never had enough swimming, but that was all. Nor were there any special tastes mentioned. Old china, gate-legged tables, first editions. No vacationing locales mentioned. The hero merely wanted to live, And now what of dialog in picturing the reality and the desirability of things they did not want, did not like, things that stood in the way of their desire to live? Although the hero's fiancee was quite sure she could make her father see in the hero the qualities their grandfather had, there was a strong doubt whether he would be acceptable in a house where money was god. And the first thing their father asked about on being told about the young man was his background. "Is he the sort of person that — ?" And from there on the father's personality, his social and financial background, through the voice of the camera, pictured unmistakably what he meant by "the sort of person — ?" His daughter, amused at the hero's idea of living said little, but sawed much wood for the millions she wanted him to make, going quietly ahead with plans for his career in Big Business, upon which her social future depended. There were occasional direct references to the family's wealth, Fifth Avenue frontage, the Vested Interests, the desirability of piling up enough money to 169