The Implet (Jan-Jun 1912)

THE "IMPLET" PHOTOGRAPHS OF THE IMP PLAYERS. The Imp Films Company, No. 102 West 101st Street, New York City, are issuing a set of photographs of the Imp Players — King Baggot, William Shay, \Y. R. Daly, E. J. Le Saint. Ed. Lyons, J. R. Cumpson, H. S. Mack, Farrel Macdonald, Margarita Fischer and Grace Lewis. The set of ten photographs will be mailed to any address for 50 cents. Every exhibitor should provide himself with a number of these sets. Me could distribute them amongst his audiences as souvenirs. The Imp Films Company's Californian party departed for Los Angeles on Saturday. December 30th. The director in charge is Francis J. Grandin, and the company includes Margarita Fischer, I [arry Pollard, Ed. Lyons and E. J. Le Saint. In early numbers of "The Implet" we shall print accounts of the doings of the company out West, together with photographs of scenes and incidents which we have arranged to have sent to us. WE INVITE CRITICISMS OF "THE IMP" PICTURES. Whenever you see anything in an Imp picture calling for criticism or comment sit down at once and write us what is on your mind. We invite your opinions on our pictures and will publish them. Let us know what you think. Say it with as few words as possible. What we would like to do every week is to devote a column of "The Implet" to publishing the opinions of Imp exhibitors on Imp pictures. There's a double reason for this. Your criticisms will help us to help you. That is the principal object of "The Implet." A SATURDAY SUCCESS AND SENSATION. THE IMP "SPLIT"! Since the institution of the Imp Saturday "Split" it has proven a striking success. The design of this release is to combine two short comedies on the one reel, or one comedy and an industrial. For example, the release of Saturday, January 27th, embraces an admirable study of buffalo life on a North Dakota ranch; conjoined to this is the refined comedy, "All a Mistake," in which Edward Lyons and Grace Lewis are seen at their best. The release for Saturday, February 3d, consists of two short comedies, but that of the 10th includes one illustrative of the Tea Industry. It will be seen, therefore, that Imp films are as educational and industrial as circumstances and the inclination of audiences warrant. CAST OF THE KviP PLAYS (continued from page 4) THE POWER OF CONSCIENCE. (Drama, Thursday, February 1st.) WRITTEN BY R. SAYRE. PRODUCED BY KING BAGGOT AND W. R. DALY. Eric Masters King Baggot Vera Masters (his wife)..— Miss Briscoe Vernon Godfrey William Shay BROWN MOVES IN TOWN. (Comedy, February 3d.) WRITTEN BY J. W. CULBERTSON. PRODUCED BY PIERCE KINGSLEY. Dr. Brown J. R. Cumpson Dr. Smith Miss Cummins O'BRIEN'S BUSY DAY. (Comedy, Saturday, February 3d.) WRITTEN AND PRODUCED BY OTIS TURNER. O'Brien W. R. Daly THOMAS BEDDING EDITORIAL: "BRICKBATS AND BOUQUETS." This is the title of a book which we are mailing free to any one who will take the trouble to write for it to The Imp Films Company, No. 102 West 101st Street, New York City. It is a book of about 60 pages, and the contributors to it are Independent exhibitors all over the United States and Canada. This is how we made the book. In October we sent out a circular to exhibitors, asking them if they were, or were not, in favor of Three Imps a Week. We also asked them to state their reasons one way or another. The replies astonished and pleased us. They came in by the hundred. There is an overwhelming desire for Three Imps a Week ; and the reasons why are given. The majority want coined}' : some want industrials. some want dramas, and others want educational. But ALL— or NEARLY ALL— want Three-a-Week. And since December they have had them. But the book is of general, as well as of particular value. We have printed the "Brickbats" as well as the "Bouquets." We have been fair, in the interests of The Imp Company ; we arc fair in the interests of the general film business. This book voices the needs of the general public in moving picture films. The public speaks through the exhibitor, and we thus directly learn for the first time what the public wants shown to them on the screen. The Imp films, therefore, supply the general need. We hope every exhibitor will carefullyread "Brickbats and Bouquets." It practically tells him how to conduct his business to the best advantage. Incidentally, it establishes our claim that the Imp films are the most popular films in the world. Mr. Exhibitor and Mr. Exchange Man, let us send you a copy of "Brickbats and Bouquets." It is indispensable to you. CALENDAR OF IMP RELEASE DATES Monday, January 1 — His New Wife, Comedy Thursday, January 4 — The Trinity, D rama Saturday, January 6 — Playing the Game— Back to His Old Home Town, Comedy Monday, January 8 — The Winning Miss, Comedy Thursday, January 11 — In the Northern Woods, Drama Saturday, January 13 — Cotton Industry (Industrial), How She Married, Comedy Monday, January 15 — -The Deserted Shaft, Drama Thursday, January 18 — After Many Years, Drama Saturday, January 20 — The Flag of Distress — I Wish I Had a Girl, Comedy Monday, January 22 — Building the Greatest Dam in the World, Industrial Thursday, January 25 — The Worth of a Man, Drama Saturday, January 27 — A Day on a Buffalo Ranch (Scenic), All a Mistake, Comedy Monday, January 29 — The Kid and the Sleuth, Comedy Thursday, February 1 — The Power of Conscience, Drama Saturday, February 3 — O'Brien's Busy Day — Brown Moves in Town, Comedy Scene from "All A Mistake' Scene from "The Worth Of A Man'