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THE "IMPLET
Imp Players: WILLIAM SHAY
WILLIAM SHAY
THREE A WEEK. First, Last and All the Time.
The Imp Elms Company has started out a special Commissioner. A live, aggressive, electric hustler ; to call first of all on all moving picture Theatre exhibitors in New York City; and then on those in the cities in New Jersey. He shows them Imp Films. That is enough. HE JUST SHOWS THEM !
Imp Films do the rest; so to speak: "we press the button ; the films do the rest."
What do we learn from our Special Commissioner ?
Read what is printed in "Brickbats and Bouquets," referred to in our editorial on page 8, number 2 of "The Implet."
Exhibitors everywhere are demanding Three Imps a Week. This is not advertising imagery. It is a plain, cold fact, demonstrable by our card index system.
We have a list of all the exhibitors in the United States. We are reaching them personally or through the mail. We are asking them a direct question : Will you demand Three Imps a Week. If not, why not ?
We record their answers.
Those answers are reaching us day by day in large numbers.
They are reaching us in numbers sufficient to convince us that a majority of the exhibitors of the United States want Three ImpsA-Week ; that they would exhibit them if they could get them and that they mean to have them, by hook or by crook.
They can get them by asking for them ; by demanding them of their exchange.
Imp Films are the most popular and profitable films in the world.
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Fate, or an Imp Director (same thing!) sometimes casts William Shay for the part of a villain in the Imp dramas. And whenever that happens 1 always I inwardly) say "cuss words," for not only docs Shay never succeed in being villainous, he never thoroughly looks villainous. He just CAN'T BE.
I [e is always the polished, imperturbable, good-looking and well-dressed gentleman of polite comedy. Even in "The Power of Conscience," where he has to ruin .Mr. Ilaggot, and (try to) run away with Baggot's (stage) wife he gets through his wickedness with such perfect good manners that you cannot possibly feel the least bit angry with him.
Mr. Shay had years of valuable theatrical experience before joining the Imp Company. He brings to his work infinite care and attention. He is thorough in everything that he undertakes ; popular with all his associates and (of course) a mighty great favorite with his world-wide audiences.
"Billy," as he is affectionately styled at
the Impedes, is the Second in the Trinity of
great Imp Actors, of whom the third will be discussed in No. 5 of "The Implet."
MARGARITA FISCHER AND KING BAGGOT.