The Implet (Jan-Jun 1912)

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m\ l V*5 .'3 V*g fea r^ -)-,' Sw^fci I N Monday, January 29th, the New York Exhibitors held their great ball in New York City. There were between 2000 and 3000 people present. Everybody who is anybody in the New York Moving Picture Field was there, but it was an Independent gathering. The New York Society is the local manifestation of the spirit of independence which animates the moving picture field in this country. Here is the leading feature which characterized this great event. Part cf the program consisted of the display of moving pictures. These moving pictures were the product of Independent Manufacturers; there was not a single licensed picture shown. When the Imp picture, "THE WORTH OF A MAN" was shown it was vociferously applauded by the thousands of persons present. When a particularly good National, Thanhouser or other picture was shown it was also applauded. We are not selfish on this paper. We recognize there are other good independent pictures as well as the Imp. And there is room for more, many more. The whole point of this article is an insistent repetition of what we said last week, viz: that the splendid moving pictures which are made by independent manufacturers supply the needs of exhibitors all over the country. But the exhibitor is largely kept in ignorance of this fact by the Machiavellian opposition policy which silences the truth by heavy advertising subsidies. The only paper that is not open to accept the advertising contract which imposes silence is The Implet. There are, we are happy to know, many large exhibitors' associations in other parts of the country besides New York. To these we say, whenever you get together, get a show of independent pictures; have as large a gathering as you can to view them, call in the public if you can, and will; at any rate fight the fight on the quality basis. First of all, get yourselves persuaded of the fact that the independent manufacturers are making moving pictures every bit as good as those made by their competitors. As we said last week, this will be the first step towards independence and an appreciation of independent quality. The next step will be an insistence on having Independent Pictures. EDITOR. ? ,. 1*7" VI? **& >M tea h^': ^^sk^^^^^Mf^^M^^^