The Implet (Jan-Jun 1912)

THE "IMPLET ** .» Cfce "31mplet The Moving Picture Newspaper EdiUd by THOMAS BEDDING COPYRIGHT 1912 BY IMP FILMS CO. Published at 102 W. 101st St., New York SUBSCRIPTION PRICE. $1.00 PER YEAR SINGLE COPY. 5 CENTS THE PRICE OF METOL "Announcement has been made by the importers of 'Metol' to the effect that the price of this standard commodity has been reduced materially. "For practically two years the makers of 'Metol,' which is a German product, have maintained their prices. Now, however, the greatly increased demand for 'Metol' on the part of the the motion-picture interests has compelled the manufacturers to seek means by which 'Metol,' which is related to the expensive coal-tar products, can be produced at a price which would warrant a reduction in the selling list. Recently this has been accomplished, and as a result of continuous experiment and the discovery of a much quicker process in distillation the present decrease in prices comes. "Two German companies control the production of 'Metol,' these companies being among the largest manufacturers of photographic chemicals in the world. Their attitude toward the photographer has always been progressive, and this latest move is an indication of the German system, which at all times tends toward an equitable relation between manufacturer and consumer." What Berlin Aniline Works Says. George L. Barrows, chief of the photographic department of the Berlin Aniline Works, when asked by a representative of The Implet for a statement with reference to the reduction in price of "Metol," said: "Since its first introduction upon the American market 'Agfa Metol' has enjoyed ~ ,. + ^„j,r „ „ j : , ,„:„,. j ~ ~~, . — . -J *"* . . * sales for 1911 were greater than ever before, due to the almost universal use of 'Metol' as a developing agent in this rapidly growing field. "This has resulted in marked attention being paid to the production of 'Metol' by our house, Actien-Gesellschaft fur Anilin-Fabrikation, and we have recently been instructed to reduce the price according to the new list, which is being mailed to all consumers. We are particularly gratified over this reduction, as it enables us to meet the prices being quoted on other chemicals said to be of identical character, produced by houses which have recently started to make photographic developers. Our pre-eminence in the production of standard 'Metol' and the large quantities we produce assure the photographer uniformity and absolute chemical quality. Therefore we are convinced that those workers who have used 'Agfa' products in the most critical work will welcome the action we have taken in making the marked price reduction operative on March 1st." THE IMPLET MAIL BOX Various Questions. — Mrs. L. asks: Will The Implet only print news and pictures, or will it print news of all films? Kindly inform me what the girl's name is who took Florence Lawrence's place in the Imp Company. In reply: (1) Probably in time all news of all pictures will be printed. (2) See casts of characters in The Implet. Various Questions. — 1. Imp Booster writes: I see that the Biograph Company release a picture on the 14th of March, entitled "Iola's Promise," in which Mary Pickford plays the lead. I also note in your release "A Timely Repentance," in which she plays the role of Mrs. Nordell. Now, please, tell me is she acting for the Imp or the Biograph Company? 2. What is the name of the pretty girl who took the part of "Dorothy" in Dorothy's Family? 3. What is the name of the leading lady in "From the Bottom of the Sea"? 4. Is Margaret Frisbee still with you? 5. Are Margaret Frisbee and Isabel Rea related in any way? 6. Are you going to continue having Imp players' pho-. tographs in The Implet? In Reply. — 1. "A Timely Repentance" was made last summer. Miss Pickford is now with the Biograph Company. 2. Miss Ethel Grandon. 3. Miss Ethel Grandon. 4. Do not know the lady. 5. Do not know. 6. Yes. Various Questions. — 1. J. F. C. asks: Number of picture theatres in the United States. 2. Number of picture companies making pictures in the United States. 3. Approximate amount of money invested in the manufacture of motion pictures in the United States. 4. Average cost of production of a reel. 5. Average salary paid to actors of picture companies in the United States. In Reply.— 1. About 12,000. 2. About 30. 3. Difficult to answer precisely, but we should say from twenty to fifty millions. 4. Also difficult to answer, but probably $2,000. 5. Also very difficult to answer, but the average salary of the members of a stock company taken all-round might be $50 a week. Becoming an Actor. H. Macpherson writes : How can a man enter into business as a photo-play actor, especially one who has had no experience whatever in the business? In reply : Assuming that the wouldbe-actor is young and has had no experience, his best plan, in our opinion, would be to obtain a post in a MovingPicture Studio as an extra, or "go on with the crowd" occasionally. If he has any real acting talent, the director will soon discover it and give him a chance of a part. The lowest rung on every ladder is available to everyone, and that is how we recommend the applicant to start in. Apparatus for Making Moving Pictures._ E. Tacha wants prices of moving picture cameras, lenses, films and other accessories needed to make firstclass pictures. In reply : He may obtain all the apparatus from Eberhard Schneider, No. 219 Second avenue, New York City. The films may be obtained from the Eastman Kodak Company, Rochester, N. Y., or Lumiere Jougla Company, No. 75 Fifth Avenue, New York City. Feature Films. J. McClosky (Harrisburg), writes: "I notice feature films are becoming more and more popular, or at any rate the number of people putting out feature films is on the increase. Look at their big 'ads' and the money they spend ! Now, I am an exhibitor who likes to be well up with the times. Do you think feature films are likely to become general?" In reply: We do not quite catch the drift of our correspondent's query, but what we imagine he means is this. Do we think that manufacturers generally will find it necessary to put out 2000 or 3000 foot subjects as a rule rather than an exception? The tendency certainly seems to be that way both here and across the Atlantic. Some people seem to think that the short length subjects are likely to be superseded by much longer ones. One thing tolerably clear is that the public inclines decisively to longer pictures. It will soon show its taste in unmistakable fashion. The public always does. LIKE THE IMPLET AND THE IMPS FEATURES ALL IMPS. March 7, 1912. To the Editor. Sir: I must say there is some class to The Implet and it is a real worthwhile motion-picture publication, and wish you would put me on your mailing list. There arc a few patrons who have got a peep at The Implet here at the Lyric, and it is a hard matter to keep one on hand. We feature all Imp films, and Columbia picture lovers are, and have always been, strong for Imp productions, and King Baggot and all members of this clever company of photo-play stars receive many hearty applauses when the Imp films are shown. We had to turn away hundreds of patrons on the day we ran "From the Bottom of the Sea," and we would never kick to the exchange should we ever get it as a repeater. Here's hoping that The Implet will grow to a 25 or 30pagc booklet, and from the way things look now it will. With best wishes and big success to you and your welcome Implet, I am, Yours truly, E. A. LOUDETTE. Lyric Theatre. Columbia, S. C. P. S. — You may put the Pastime here on your list, a new theatre to open soon — and will run Independent films, of course. CASTS OF TH "Where Paths Meet." (Imp Drama. Release, Monday, April 1, 1912.) Written by Harry Pollard, New York City. Produced by Farrcll Macdonald. Reuben Ward E. J. Le Saint Alice Ward Margarita Fischer Tommy Ward Joe Moore James Bright Harry Pollard Arthur Veritey Ed. Lyons Reginald Cleaver H. S. Mack Violet Dale Ethel White Leonard Murray. Murdock McQuarry "The Dove and the Serpent." (Imp. Drama. Release, Thursday. April 4, 1912.) Written by E. J. Le Saint, New York City. Produced by F. J. Grandon. Tortola Margarita Fischer Luis Arguello Ed. Lyons Pablo Harry Pollard E IMP PLAYS Bella Marie Barnett Sr. Lopez (Tortola's father), Ben Horning "The Chef's Downfall." (Imp. Comedy. Release, Saturday, April 6, 1912.) Written by Sidney Franklin, Brooklyn, N. Y. Producer! by Otis Turner. The Chef J. R. Cumpson Anna Travers Grace Lewis The Cook Vivian Prescott James Thornton E. Crane "A Change of Stripes." (Imp Comedy. Release, Saturday, April 6, 1912.) Written by E. O. Smith, Los Angeles, California.) Produced by F. J. Crandon. Arthur Crosby Ben Horning Mrs. Crosby Louise Crolius Albert Freeman.. Harry Pollard Sheriff Knight E. J. Le Saint "THE IMP" IS ALWAYS ALL RIGHT. March (i, 1912. To the Editor. Sir: The Implet is a very stunning sheet, and we read it with much interest. It touches so clearly and interestingly on all things pertaining to moving picturedom. A very interesting and also satisfying incident occurred several days since. The 'phone bell rang and was answered by the writer. Imagine his surprise when the voice on the other end inquired: "Are you going to put on an Imp picture this afternoon?" The answer was "Yes." "Then I want to see it, for I think they are the best ever." The cold fact is that we like them ourselves, and for several reasons — the photography, clearness of detail — subjects that can not but appeal to the most fastidious. There is one of your actors who is very popular with our lady patrons. If you have photographs of your company, we would like very much to have either as individuals or in a group that we may use for a lobby display in order to acquaint the people of Genoa with them. Might say our theatre, which is new, with a seating capacity of 1,000 and costing nearly $40,000, would make your films popular if we had a photo of your company. We are booking out of Buffalo and Albany and hope to have all your releases. When we see a film marked Imp we think it unnecessary to try it out, for we are morally sure it is all right. Very truly yours, PIERCE-NAGLE AMUSEMENT COMPANY. Geneva, N. Y. LIKES THE STORIES. March 7, 1912. To the Editor. Sir: 1 have this day received my third copy of The Implet, and 1 must say I think they "are just the dope." I see from the front page of Implet No. 7 that you are going to have moving-picture stories in next week's Tmplet, No. 8, and wish to say that I think your editor is conferring a great favor upon the readers of The Implet by putting these stories in. Thanking you for your kindness in sending me these bulletins, 1 desire to remain, Yours respectfully. TUEO. J. BECKER. Kansas City. Mo. REAL PHOJOGRAPHS OF IMP FAVORITES We have for disposal a few real photographs (that is, beautiful surface prints) of some of our Imp players. There is King Baggot, whose picture is 1154 x V/>; there is W. R. Daly represented on a 9 x 7 picture, and H. S. Mack also on a 9 x 7. The number of these photographs is limited. They are as good as the celebrated theatrical photographer. White, of Broadway, can make them. We are selling them at 15 cents each. Send your orders, and the money to cover cost, to the Imp Films Company, 102 I West 101st Street, New York City. BROCKLISS GOES HOME. Mr. J. F. Brockliss, the London agent of the Imp Films, has returned to London after a stay of several weeks in the United States. Mr. Brockliss has been a very busy man, as well as a very popular one, and he returns to Europe more than ever persuaded of the enormous possibilities of the Imp Films capturing the suffrages of the European public.