The Implet (Jan-Jun 1912)

THE ADYENTVEES 0? MR. JiMOST BUTT Copyngkt 1912 Car] Laemmle * He ALMOST Gets a Great Moving Picture This Time, BUT ^'N6AMe THEY LIKE THE IMPLET. To the Editor, Sir: I consider "The Implet" a splendid moving picture paper and here is a wish that it shall soon increase in size. Truly yours, M. P. THOMPSON, Ultra Theatre, Philadelphia, Pa. To the Editor, Sir: We find "The Implet" to be a very valuable little paper. We would like very much to be able to pass them out to our audience occasionally. Our receipts are larger every time we have an "Imp." Truly yours, A. WHEAT, Sewickley, Pa. To the Editor, Sir: "The Implet" is splendid! Everyone is crazy about "Imps" here. Mr. Baggot and Miss Fischer seem to be the special favorites. Here's for all possible success. Very truly yours, I. A. EDELIN, Washington, D. C. To the Editor, Sir: I get many points from "The Implet" that are helpful. Long life and greater prosperity to it. Respectfully, E. McNEIL, New York City. To the Editor: Sir: We do not have Independents here, but am hoping we will some time. Am interested in all the releases however, and watch with particular interest for "The Implet," the cuts are so large and photos so good — lots of helpful information, too, for exchanges, exhibitors and the struggling nario writer. Yours verv truly, L. E. SWEETSER, Belfast, Me. TRICK PICTURES. Long after men have ceased to marvel at the mere quality of motion in pictures their wonderment is aroused and their curiosity excited by the numerous achievements of the seemingly impossible on the moving-picture screen. The palpable trick picture is not nearly so popular as it once was, as the moving-picture patrons no longer wax enthusiastic over the skill of a cinematograph magician. But in spite of this change in popular taste, the trick picture is still employed — although in a fashion that, if successful, will nut be detected by the spectator. Probably you have seen a film in which an automobile dashes madly down an inclined road to a grade crossing over a railway, crashes through the crossing gates and is brought to a standstill within six inches of an express train rushing by at an apparent speed of sixty miles an hour. That any chauffeur with a car filled with passengers would undertake such a death-defying feat staggers belief; but here is the moving picture, and we know that moving pictures are made from photographs, and that photographs are made by cameras that tell nothing but the truth. It is true that the camera will tell only the truth ; but no camera has yet pretended to tell the whole truth. In this particular automobile picture the camera man complained bitterly that after the automobile had crashed through the crossing gates and had stopped within a few inches of the railroad track, that same automobile had gone on back to town and had left him sitting on a fence with his camera for two solid hours waiting for that express train to come by. The camera man had stopped turning the crank and closed the shutter when the automobile came up to the track. Then he waited for the express train, turned the crank, and opened the shutter. If it had not been convenient to have a property automobile at the crossing, he might have caught any passing motor car going over the tracks, and, then, by the simple expedient of cutting off the film he could have stopped the car wherever he pleased. Real Photographs OF Imp Favorites We have for disposal a few real photographs (that is beautiful surface prints) of some of our Imp players. There is King Baggot, whose picture is 1 1 Y\ x9ji; there is W. R. Daly represented on a 9 x 7 picture, and H. S. Mack also a 9 x 7. The number of these photographs is limited. They are as good as the celebrated theatrical photographer, White, of Broadway, can make them. We are selling them at 15 cents each. Send your orders, and the money to cover cost, to the Imp Films Co., 102 West 101st Street, New York City. One of the most thrilling melodramas that went the rounds of the five-cent theatres last summer told the story of a girl station agent at a lonely western siding who was attacked and left for dead on the railroad track by bandits planning to hold up the pay train. Plow she was saved by the faithfulness of a dog was the main feature of the photoplay ; but in that there was nothing more miraculous than the patience required to train the dog to do his part. There was, however, a real film miracle in the play. 1 f the moving-picture men want studies in facial expression they should catch the President when he is vetoing a bill instead of when he is signing one. — Washington Star. Brickbats and Bouquets This is the title of a book which we are mailing free to any one who will take the trouble to write for it to The Imp Films Company, No. 102 West 101st Street, New York City. It is a book of about 60 Pages, and the contributors to it are Independent exhibitors all over the United States and Canada. This is how we made the book: We sent out a circular to exhibitors, asking them if they were, or were not, in favor of Three Imps a Week. We also asked them to state their reasons one way or another. The replies came in by the hundred. There is an overwhelming desire for Three Imps a Week; and the reasons why are given. The majority want comedy; some want industrials, some want dramas, and others want educational. But ALL — or NEARLY ALL want Three-aWeek. And since December they have had them. But the book is of general, as well as of particular value. We have printed the "Brickbats" as well as the " Bouquets." We have been fair in the interests of The Imp Company; we are fair in the interests of the general film business. Mr. Exhibitor and Mr. Exchange Man, let us send you a copy of "Brickbats and Bouquets."