Independent Exhibitors Film Bulletin (1948)

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YOU NEED VITAMIN M-G-Mi Irving Berlin's "EASTER PARADE" is sweeping the nation! Launched by the biggest advertising campaign in years, it is a sensation at Loew's State, N. Y. and in all its first engagements nationwide. Loew's State on Broadway is outgrossing by far anything ever known in the 27-year history of this house, inaugurating a new show-window on Broadway for the industry's top attractions! Isn't it wonderful! One after another all summer long! While "HOMECOMING" and Frank Capra's "STATE OF THE UNION" continue to delight the fans, Irving Berlin's "EASTER PARADE" (Technicolor) and "ON AN ISLAND WITH YOU" (Technicolor) have started off like a house afire! The trade is talking about "A DATE WITH JUDY" (Technicolor) and soon they'll see the new Garson-Pidgeon picture "JULIA MISBEHAVES." Already previewed in Hollywood to tremendous acclaim are "THREE MUSKETEERS" and "HILLS OF HOME," both Technicolor, For that happy, prosperous Technicolorific feeling, treat yourself to Vitamin M-G-M. M-G-Mpresents j JUDY ^"^B Directed by ^ ALTON CHARLES WALTERS . ARTu^r^^