Independent Exhibitors Film Bulletin (Sep 1936 - Dec 1937)

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9ndepefid&nt exhibitors FILM BULLETIN AWAKENING THE 'SLEEPERS' The purpose and plan of this department h to bring forcefully to the attention of theatremen those pictures which are ordinarily overlooked or neglected in their advertising. Mr. Wolfe-Smith, prominent theatre publicity expert, aims to point out the latent exploitation angles in these "Sleepers" with the view to having you SELL them to the public in a manner that uill bring you the best possible returns. Follow thest "Sleeper" campaigns for bigger grosses'. By Wolfe-Smith "MISSING GIRLS" . . . Chesterfield ... By Martin Meoney Roger Pryor, Muriel Evans, Noel Madison, Sidney Biackmer Martin Mooncy! Brother, there's a name that is — or should be — .is important as anything you can put on your marquee today. In case you've been sleeping under your desk these many months past we'll let you in on who this fellow is. And then, if you can't sell this saleablepiece of film merchandise for some of the sweetest grosses you've seen in months, we'd suggest you get back under that desk and staj there. Martin Mooney, guys, is the police reporter who recently went to jail for 3 0 days because HE REFUSED TO REVEAL THE SOURCES OF HIS UNDERWORLD INFORMATION TO A NEW YORK GRAND JURY! He wouldn't squeal on his gangster pals who gave him loads of inside dope on who's who and what's what in gangland. And, boys, that was no publicity stunt, because Mooney took a chance ■ in getting himself pumped full of a load of lead if he made one little slip. It wasn't any publicity stunt, as we said, but it got him front page newspaper copy in every sheet in these U. S. The newspapers shed tears in type for Mooney. To them it was a battle for freedom of speech and the right to a story with out interference from anyone. The court hailed Mooney up and demanded that he TALK OR GO TO JAIL and the newspapers and the public admired his guts because he went to jail! But. what you're interested in is that this fellow's name and mug was plastered all over the newssheets of the country. Mooney, in case you don't know, is also the guy who gave the screen "Bullets Or Ballots," "Special Agent" and "Exclusive Story," three of the hottest gang yarns ever filmed. Now he's here with another wopper. One that has a million buck title for any house that can make a dime with gangster, G-men, kidnapping stuff. "Missing Girls" — what a title! It's just the sort of racket that Mooney would be expected to bust wide open. Thousands of gals from small towns make their way to the big cities every year, some looking for fame and fortune, others just wearied of their dismal factory jobs and uneventful lives. All are suckers for the racketeers who would use them for their own profit in one way or another. It's hot and sounds exciting. But don't get the angle that this is dirty sex stuff. Stay away from that word "vice" if you're aiming to avoid trouble from the more straightlaced folks in your community. It isn't necessary to sell "Missing Girls" that way. Your copy can be and should be clean as a whistle, yet it can pack a powerful punch. Here's how to do it: COPY Next in size to the title on all copy comes Mooney. Sell him as the man who went to jail rather than tell what he knew about the underworld . . . the man who knows more about gangland than any other living individual . . . the man who now exposes the "missing girls" racket. Tell them about the thousands of girls who vanish from their homes and are lost sight of by their parents, families and friends. Ask them what happens to those girls. Tell them no man know s better than Martin Mooney how many of them fall into the cruel hands of racketeers and gun-men; how many of their lives are ended by the bullets of a copy, a G-man or their own gangster pals. MOONEY TELLS ALL!! LOBBY AXD FRONT Get copies of your local paper headlining the Mooney jailing incident. Blow up the (Continued on page 10)