Independent Exhibitors Film Bulletin (1947)

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YoM Gotta Sow to Reap BLUE CHIPS: Steve Edwards, Republic's upanadam ad chief, was relating thuther day about how a 364-seat theatre in Fargo, N. D., played "I've Always Loved You" for 19 days! There is a picture that featured the classical music of pianist Artur Rubinstein and would normally be rated a real dud for the hinterlands. Yet, mind you, some guy out in Fargo went to work on the show and got it the town's longest run since "Gone With the Wind"! As Steve makes the point, showmanship is still a game that pays off in blue chips. MAMMY!: Wonder if Ben Grimm remembers? One of our boys was chewing the fat recently with a couple of chaps from the old Universal of Uncle Carl Laemmle's time when one of them came up with this from his memory book. At a staff meetirg one day a discussion was on about U's westerns when Grimm pepped up with the revolutionary suggestion that they ought to make a western in which the heroine has a mother! Come to think of it, this old hoss opry fan can't recall one with that odd twist. She always has a daddy — a kindly old sot or a wicked one — but never a mother. OCCASIONS; That popular dean of New England showmen. Edward M. Fay, will be honored May 5 at a Golden Testimonial Dinner staged by the Independent Exhibitors of Rhode Island, affiliated with the Allied unit of New England. The shindig, chairmanned by Meyer Stanzler, will be held at the SheratonBiltmore in Providence. . .Lita Warner, daughter of the late Sam Warner and adopted daughter of the Harry M. Warners, was wedded recently to Dr. Nathan Hiatt. . .First Lieutenant Marjorie M. Sweigert, of the U. S. Army Nurses Corps and daughter of the Earle Sweigerts (he's the Para, sales exec), was married Saturday to Capt. Howard D. Reinert, Jr. in the chapel of Fort Myer, Va., where the couple are both stationed .. .Nyman Kessler, supervisor and ad mgr. of several Leo Brecher houses, is celebrating his 17th anniversary with the circuit ... Columbia's Sey Roman ia the proud pappy of a 7 lb. lad. RUMMY: Charles M. Sievert, who makes with words about Advertising in the N. Y. World-Telly, devoted a recent stick of type to the accusation that admen are notorious tipplers. He quoted this crack made by a mug whose friend opened his desk and pulled forth a fifth: "No, let's go out and get one. I want to drink like a gentleman, not an advertising man." That's a helluva note. All of the movie advertising men we know would rather bend an elbow at a bar any day — that is, those who haven't yet acquired their ulcers from overwork trying to make bad pictures look good and good ones look better. UP AND ABOUT: Herman Gluckman has been named pres. of the recently formed NU-Screen Corp. He served on the War Activities Comm. throughout the war... Wolfe Cohen, v.p. of WB International, leaves Wed. (5th) for a five-week tour of S. America ...Henderson Richey is due back at his M-CJ-M desk Mon. (3rd) from a Southern sojourn. . .Harry Goldberg, WB Theatres ad chief, has gone to the West Coast for conferences with John McManus, Doug George.. Steve Edwards announced the appointments of Mary Stephens and Marvin Needleman to the press book dept. under ad mgr. Dennis Carlin. .. Bernard Lewis has been upped from ad director of Story Productions to exec asst. to production chief Hal Horne, according to announcement by prexy Armand S. Deutsch. . .Max E. Youngstein has been appointed consultant to the m.p. div. of the American Cancer Society. . .Charles M. Reagan promoted Edward Maloney to sales mgr. of Paramount's Boston branch .. .Eagle-Lion prexy Arthur B. Krim announced the appointments of Arthur B. Johnson as chief fiscal officer on the West Coast and A. E. Boilinger as controller of the company. 16MM: The narrow gauge film field continues to expand. With U-I actively engaged in developing this market, other distributors are eyeing the activities closely. Pathe has named Lloyd Lind head of Pictorial Films, its 16mm subsidiary and will go after wider distribution of PRC and E-L pix in foreign countries . . Moviepix, Inc., prominent in the 16mm field for years, has acquired world rights to 10 Pathe reissues and 5 shorts, both in 35mm and 16mm. Ben Goldberg, prexy of this outfit, is arranging distribution deals with independents here and abroad. PLUGGING 'EM: Bill Ferguson's exploiteers are out to let the world know "This is the year of the YEARLING" with pavement and fence stencils mailed to every exhibitor. Meanwhile, John Joseph has announced that the staggering sum of $850,000 will be spent to advertise U-I's "The Egg and I"... Nora Prentiss might keep her mouth shut, but the Warner boys are talking plenty loud about the picture with that cute teaser campaign . . Those chums, Crosby and Hope, don't miss many bets to publicize themselves. Paramount News No. 53 has them doing an amusing take-off on their recently acquired baseball interests . .Wometco's Sonny Shepherd put on a sizzling campaign on behalf of "The Sin of Harold Diddlebock" at the Miami Beach Lincoln, according to word from Alec Moss. NEAT TIMING: Al Rylander advises that the International Clockmakers Association wound up and selected Columbia Pictures actress Evelyn Keyes as their "Clock Girl," because of her beautiful "face," graceful "hands," terrific "stems," wonderful "timing." She is, the Clockmnkers agree, a gal worth "watching" every "second." A Heart That's Colossal "Nothing compares with what was done by the film industry". It was Dr. Everett Clinchy, president of the National Conference of Christians and Jews, speaking about the comparative contributions to the American Brotherhood Week drive by our industry and all the other agencies engaged in the campaign. That's nice to hear and we would like to indulge in the immodesty of saying, "We know it, Dr. Clinchy." Not for one moment does the heart of our great industiy stop beating enthusiastically and tirelessly. Whether it be a drive for a creed, or for the sick, the crippled, or the hungry of every faith, the manpower of this industry gives willingly and cheerfully of its time, its energy, its money. Inevitably, behind the great charity drives like the Catholic Charities, the United Jewish Appeal, the Red Cross, the March of Dimes, you will find our people, our talents, our resources. MARCH 3, 1947 The men who perform the jobs come from all ranks of the industry. There are leaders like Spyros Skouras, Tom Connors, Barney Balaban, Jack Kirsch, Bob O'Donnell, John J. O'Connor. Ned Depinet, Bert Sanford, J. Robert Rubin, Jack Cohn, Charles S!:ouras and dozens of others. And they, in turn, give their right, and left, hand men to guide and inspire. Charles Schlaifer, Barret McCormick, Ben Serkowich, Maurice Bergman, Paul Lazarus, Jr. and all the others unstintingly add to their normal duties the tasks of publicizing the drives for contributions, for understanding, to all these worthy causes. But the big heart of filmdom beats not alone in the breasts of those at the top. Down through every film organization, out into the branch offices, in every place where there is a theatre, film men and exhibitors alike can be counted on to pitch in and do their share for charity. Yes, Dr. Clinchy, for all its squabbles within the ranks, this is a great industry with a heart that's really — forgive the word — colossal!