The Independent Film Journal (1944)

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July 22, 1944 29 AT BASIL'S LAFAYETTE, in Buffalo, Manager George McKenna capitalized on Janet Blair's endorsement of Max Factor cosmetics to get this display on Columbia's, "Once Upon A Time.” WHEN PAF.AMOUNT'S, "The Story of Dr. Wassell" played the NY Rivoli, Manager Montague Salmon had Marie Monez as Broadway's first lady doorman. JUST ONE OF THE many postings in the Metropolitan, NY, area for the coming premiere of 20th Century's, "Wilson" opening Aug. 1 at the Roxy. HOW RECENT RELEASES WERE SUCCESSFULLY EXPLOITED 1 1 1 , 4! ^ M 1 IB | (1 THIS TIE-UP WITH the local delivery service was arranged by Mrs. Gertrude Tracy of Loew’s Ohio, Cleveland, for UA's "It Happened Tomorrow." r IS SUCH A THIflG AS TH€ KAO RCTURmnG t***' Parker jmftM TOO_„. EEH!£ KtS ¥ CHILD R£R„' SPECIAL FRONT USED by the Newman Theatre, Kansas City, for the engagement of Warner's "Between Two Worlds." Just 3S MGM'S IWIeds Achievement 3ml forest in the MovicWorid '"-w de& fa pa Cmlitkb efciutomd m du m edm ff itfitd tit psnetr fit* 'tem w m m tit tipmd m if flown of today IN MANY CITIES MGM's, "Gaslight" was able to get tieups and window displays with the Public Service companies.