The Independent Film Journal (1954)

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E VO TED t« tU B E STINT ER E STS H U* MOTI ON PI CTU REIN DUSTR Y CLEARANCE BY PRINTS? VETERAN exhibitors, film buyers and bookers agree that never in the history of this business has the shortage of prints been as acute as it is today. The more radical exhibitors will insist that this is deliberate on the part of distribution to further the product shortage and extract higher film rentals. They believe that the film companies should find it easier — with less pictures being made — to furnish theatres with prints on availability. Other exhibitors, not quite so rambunctious, are willing to recognize that there may be a jam-up in the color laboratories — but they also believe that physical problems should be capable of quick solu¬ tion and should not be dragged out interminably. /See Page 31