The Independent Film Journal (1954)

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National carbons -fa ■' THE PICTURE IS LIGHT... GIVE IT ALL YOU CAN with “ NATIONAL ” CARBONS Whatever projection techniques you use, the present line of "National” carbons is the finest ever offered — by ourselves or any other manufacturer. Not only do they excel in brilliance, color-balance and uniformity, but they give you all these features at the lowest cost per unit of light and inch of carbon consumed! Such a small part of operating expense . . . such a big part of picture quality —"National” carbons always do their part in giving you full value for every dollar . . . your patrons full value for each admission. The term 44 National ff is a registered trade-mark of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY A Division of Union Carbide and Carbon Corporation • 30 East 42nd Street, New York 17, N. Y. District Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco IN CANADA: Union Carbide Canada Limited, Toronto