The Independent Film Journal (1954)

Record Details:

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THE FILES ARE BULGING WITH CONTRACTS FOR M-G-M’s WASHINGTON’S BIRTHDAY HIT! WPITUH iS PERFECT FOR THE HOLID CROWDS! Celebratl °ne °f the l0n Picti hres! ENTERTAINMENT ON A BIG SCALE! Spectacular splendor. Singing glory. Sights to see: Hannibal’s Army and elephant cavalry; the Barbarian and the Beauty; amazing underwater dance spectacle; statues come to life; dance of COLOR MUSICALS! the Painted Elephants; clash of armies at gates of Rome! With A Cost of Thousands Starring PROMOTION REACHES 270,073,553 ! 270,073,55 3 persons reached by advertising and TV. Twenty-one million viewers with Esther Williams on "What’s My Line”; 42 million reached by Ed Sullivan’s "Toast of the Town” ( scenes from the picture, interview with Esther); 8,370,000 with Ed Murrow’s "Person to Person” Feb. 11th visit to Esther’s home; 198,703,553 readership of magazine ads and the 4 big national Sunday Supplements. Countless more millions will see the Baby Elephant in M-G-M’s touring "Jupiter’s Darling” truck, with visits to editors, TV and radio stations, hospitals, etc. ESTHER WILLIAMS HOWARD KEEL GOWER CHAMPION GEORGE SANDERS mhh, RICHARD HAYDN • WILLIAM DEMAREST Screen Play by DOROTHY KINGSLEY Based on the Play "Road to Rome" by Songs: ROBERT E. SHERWOOD • BURTON LANE and HAROLD ADAMSON Choreography by HERMES PAN • Photographed in EASTMAN COLOR Directed by GEORGE SIDNEY * Produced by GEORGE WELLS (Available in Magnetic Stereophonic or Perspecta Stereophonic Optical 1-Channel Sound)