The Independent Film Journal (1954)

Page scan 000661 from The Independent Film Journal

Record Details:

Title:
The Independent Film Journal
Date:
1954
Publisher:
ITOA Independent, Inc.
Volume:
The Independent Film Journal (Jul 1954-Jul 1955)
Leaf #:
000661
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 07, 2025
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mMNH m mi m sp «p ■* vp E V 0 TED t* tU BEST I NT ERE STS «/ tU M OTION P I CTURE INDUS T R Y r; ■ !®t ./ * MMWMMMMMMHMMMBMMMMM^^^M LONG, LONG TRAILER c< ISE SWELLS INS OKAT )LL DURING the early days of radio, the film com¬ panies refused permission for their contract stars to appear on broadcasts, and when the stars did appear, exhibitors protested that it was detri¬ mental to theatre business. Time has proven that these fears were not well-founded. Radio progressed and went on to develop stars and stories which reached their zenith in the motion picture medium. A similar situation currently exists with televi¬ sion. However, jack Webb in “Dragnet” and Lucille Ball in “The Long, Long Trailer” crossed up many of the experts who predicted that these films would lay eggs at the boxoffice because these stars coidd he seen without charge on their video programs. (See Page 3) er October 25, 1946, f.. under the act of . by The 1TOA Ii ’ 7 York 36. New fear. Single