The Independent Film Journal (1954)

jJL Jm LANA TURNER POSTCARD Lana Turner’s breath-taking “Prodigal” costume makes an attention-getting card for local mailing. LIFE-SIZE LANA TURNER CUT-OUT Eye-catching life-size Lana Turner photo in the much discussed bead costume for lobby cut-out. ADVANCE VISUAL SELLING M-G-M sent special “Color Photo -Viewers” and color slides to 600 newspaper and TV outlets to acquaint the nation’s best publicity sources with the magnitude of the attraction and the exotic appearance of Lana Turner. TEASER 1-SHEETS MONTHS AHEAD In many lobbies throughout America a special 1 -sheet has carried the message: “1955 Is The Year of ‘The Prodigal’.” PRODIGAL SHOWMANSHIP! Big Promotion That Sells M-G-M’s Giant Show ! From the enthusiastic Coast Theatre Previews it is obvious that this tremendous show, (two years in the filming and a fortune to produce) is destined to be a showmanship field day. M-G-M has used every resource of promotion to launch it in a big way. ARMOUR’S BIG $100,000 PRIZE TIE-UP Unprecedented publicity tie-up. $100,000 Prize Con¬ test. 50,000 Armour & Company dealers spanning the nation get kits with 1 -sheet for window display, streamers, data on contest. The First Prize, a com LUX NATIONAL CAMPAIGN A Lux tie-up with “The Progidal” is carried to mil¬ lions of homes by way of full page ads in the four big Sunday Magazine Supplements, This Week, Pictorial Review, American Weekly and Parade. GENERAL MILLS 250,000 PACKAGES Enclosed in 250,000 Kix Cereal boxes is a “Prodigal” tie-up sponsored by General Mills. LUSTRE CREAM IN NATIONAL MAGAZINES Full page ads in Life and 19 leading national publica¬ tions give terrific circulation to “Prodigal” in the Lustre Cream tie-up. COSTUME TEASER FOR EDITORS One of many space-getters was sending one bead from Lana Turner’s “Prodigal” costume in a small box to editors from Coast to Coast. "HUMAN WHEEL OF FORTUNE” FLOAT One of the most unusual and most expensive travelling promotions is “Wheel of Fortune” float with its beautiful girls. It will cover 35 to 40 key cities spreading publicity everywhere therefrom. pletely equipped home will be shown for 17 days on NBC-TV’s “Home Show.” Six Dodge cars for weekly prizes offer continuous Dodge dealer tie-ups. Contest advertised in Life and many other top circulation publications, as well as on TV and radio and in news¬ paper co-op ads locally. 3,000 Armour field men will cooperate with theatres in promotion. Many other angles are described in “Prodigal” press-book. TICKET-SELLING! Here are the sensational materials to work with: 60 x 80 STANDEE Exciting display for advance lobby sells bigness of spectacle, romance and feminine allure. 40 x 60 LOBBY MURAL Full-color reproduction of big “Prodigal” painting for lobby and other uses. THREE TEASER TRAILERS Three flash color teasers, brief enough to slip into program several weeks ahead. 15 FOOT LOBBY STREAMER Another fine special accessory for your lobby selling. M-G-M Presents in ClNEMAScOPt and COLOR THE PRODIGAL Starring LANATURNER EDMUND PURDOK LOUIS CALHERN With AUDREY DALTON • JAMES MITCHELL • NEVILLE BRAN WALTER HAMPDEN • TAINA ELG • FRANCIS L.SULLIVAK JOSEPH WISEMAN • SANDRA DESCHER Screen Play by MAURICE ZIMM Adaptation from the Bible Story by JOE BREEN, JR. and SAMUEL JAMES LARSt Photographed in EASTMAN COLOR Directed by RICHARD THORPE • Pradocedby CHARLES SCHNB (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound)