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98 Bulletins to Exhibitors.
1. To insure to the manufacturer a fair and reasonable price for his film so as to enable him to maintain and improve the quality of his pictures. No effort is to be made to prevent free and absolute competition among the licensed manufacturers, all of whom realize that ultimate success can only come when the efforts of each manufacturer are directed to the improvement of the tone and quality of his output. Unless the price shall be reasonable and the quality high, the manufacturers could not expect to obtain the friendly interest and co-operation of the exhibitor and the exchange, without which success could be neither expected nor deserved.
2. By reason of the high quality of their pictures, the licensed manufacturers expect to eliminate the cheap and inferior foreign films which have been forced upon the market, and to so educate the public taste that only high class and attractive films will be accepted as reaching the American Standard.
3. To prevent the renter from supplying scratched and worn out film by compelling him to return all such film to the manufacturer for destruction.
4. To furnish through its several licensees an adequate variety and supply of first-class subjects (at least eighteen reels per week).
5. To afford the legitimate exhibitor protection from ruinous and unfair competition by refusing to license or supply licensed film to a new exhibitor attempting to start a show where not required by public demand and where the competition would injuriously affect an existing licensed theatre.
6. To encourage in all possible ways the commendation and support of the moving picture business by the better class of the community.
The aims of the Company entitle it to the cordial support of every exhibitor who is interested in the permanence and welfare of the moving picture business. The deplorable conditions existing in Europe to-day illustrate the