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528 William H. Swanson, Cross Examination.
Q. All that you did purchase or lease during the month of December were from one or more of the manufacturers licensed by the Edison Manufacturing Company? A. I don't recall having leased any in the month of December at all.
Q. Did you buy any? A. Oh, yes, sir. Unquestionably.
Q. And only from those licensees? A. That is all.
Q. How many customers would one reel serve during a week? A. I want to get, if I can, the relative percentage of the customers to a given quantity of reels. A. That, Mr. Willis, no one has ever been able to determine, and the reasons or the conditions are so different in every individual case where film exchanges are located or parties film is rented to, or the requirements of the place. Some men want to rent a reel for one week, some for one day, some for two days.
Q. I am not asking you with reference to any general custom. I am asking you with reference to the conduct of your own business. Isn't it a fair estimate to say that one reel will serve four customers? A. In one week?
Q. Yes? A. No. It would not with me, because my business was mostly a mail order business. It was altogether different from the way it is in New York, where they hand it out over the counter.
Q. Suppose you had a hundred customers a week, how many reels would you have to have? A. Oh, I have had a hundred and two hundred customers, and not buy any reels.
Q. I want to get this. How many reels would be necessary to supply a hundred customers? A. Well, I found that it requires about three thousand.
Q. To supply — A. (Interrupting) : One hundred customers, yes, sir.
Q. Isn't it a fact that you could run your business and supply the demand of a hundred customers a week with four reels? A. Four reels of film?
Q. Yes? A. Certainly not. How are you going to distribute four reels of film among a hundred customers?
Q. What I mean is, that the average is four for each reel? A. I am afraid if you divided a reel into four pieces and sent a portion to each customer, you would soon lose your customers.