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714 Louis Rosenbluh, Cross Examination.
A. Yes, sir. It depends upon the number of seats that the man has in his theatre, and the possibilities that he has of doing business.
Q. And also upon the quality of the goods that you send him, does it not? The age of the film? A. The age of the film has something to do with the makeup.
Q. It is a considerable factor, is it not? A. It naturally is. Everybody would like to get new goods if he can, for the same price, provided the subjects are equal.
Q. And whether the film is leased or sold to you conditionally, does not make any difference with regard to making up these programs in this way? A. It does to an extent.
Q. Is the system in use to-day in the distribution of films, materially different from what it was in 1909, so far as the making of programs for your customers is concerned? A. Yes, sir.
Q. In what way? A. There is a larger amount of reels to-day, in a program to-day, and it is necessary to balance them so as to give them a certain amount of drama and a certain amount of comedy, in order to make it blend properly, whereas in the early days, in 1909, there was a limited amount of reels and the public was not so educated as to the kind or program that was exhibited so long as they looked at pictures.
Q. What do you mean by a larger amount of reels? Larger amount of subjects? A. No; they used to exhibit two or three reels to a performance. Most exhibitors to-day use five reels to a performance, and a great many use more than five.
Q. In 1909, what was the number of films available per week? I mean at the beginning of the year? A. I believe there were fourteen. Of the licensed manufacturers.
Q. How many were available to you at that time? At the beginning of 1909?
Mr. Grosvenor: By "available," you mean supplied by licensed manufacturers?
By Mr. Kingsley:
Q. Supplied by the licensed manufacturers? A. At the beginning of 1909, it was about 14.
Q. And how many are available to you now by the