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William A. Landau, Direct Examination. 1895
motion picture house is using or has been using. It is a high-class house.
Q. What are these photos? Do they represent scenes? A. Still pictures from the original film.
Q. So that now instead of a general advertising, you exhibit in your lobby still pictures taken from scenes in the motion pictures which you propose to display on some future date? A. Yes, sir.
Q. Do you have a fixed definite program, so that you are able to advertise safely without any possibility of deceiving your customers? A. Since I opened this house, I have a program printed, the same way like the regular theatre or opera houses, and in this program I advertise my entire weekly program in advance, every subject of it, and also I advertise my large features for a month and two months in advance.
Q. And advertise them in the local papers? A. Not in the local papers — in that particular program of mine, which is distributed to the trade as they come in.
Q. That is, you publish your program yourself? A. Yes, sir.
Q. Now, do you have any difficulty with your service from the General Film Company with respect to showing the program advertised on the date for which it is promised? A. Well, I wish to say that in the last six years that I have been doing business with the General Film Company, I never had any disappointment, with the exception of once or twice, from them.
Q. In a period extending over several years? A. Yes, sir.
Q. Do you get the releases that you ask for or that you arrange for? A. Always do.
Q. Do you find it possible to keep clear of your competitors at the present time? A. I do.
Q. Do you have any difficulty with respect to conflicting programs at present? A. The locality that I am situated in, I believe, is the hardest in New York City. I am surrounded by small houses, some of 220, some of 299, and one of 1,000 seats. Still, I manage to keep clear, because I don't pay any attention to what they exhibit. I simply cany out my own ideas and my own program. I don't consider any of them as competitors at all.