In the District Court of the United States, for the Eastern District of Pennsylvania, the United States of America, petitioner, vs. Motion Picture Patents Company, et al., defendants (1913)

Record Details:

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William C. Brandon, Direct Examination. 2380 Q. Are they constantly after your customers to get them away from you? A. Continually, yes, sir. Q. Do they succeed in getting many? A. Well, it does not fluctuate at the present time, very much. Most of the towns in that territory are small towns, with two or three theatres, and they seem to like a variety of programs. That is, if we have one house, the other two houses, one of them is liable to use the Universal, and the other the Mutual. Q. And suppose there are three theatres in a town? Is the business divided between the Universal, the Mutual and General? A. Very often. Q. They get about as many customers of yours, on an average, as you do of theirs? A. Yes, sir. I think more. Q. Is their business growing rapidly? A. It has grown rapidly in the last two years. In the last year, rather. Q. To what extent are the General Film customers at your branch, at Atlanta, at liberty to select their own program? A. Well, they are not at liberty to select their own program, unless we have the films open. All of our customers are on a schedule, which we offer them at the time we figure on them for service. When they come in and figure with us for service, we show them what we can give them. If that is satisfactory, they take it; if it is not, we cannot take them. Because of the permanent nature of the schedule. Each reel is at a certain point on a certain day. Q. If a customer comes to you for service, he first indicates to you the character of the service that he wishes? A. Yes, the age of the service. Q. Suppose a customer applies to you for service in a town where you are already supplying a customer; what, if any, efforts do you make to supply the prospective customer with a program which would not conflict or repeat on the program already held by the existing customer? A. We make every effort to avoid repeaters at all times; in fact, we cannot serve any repeaters, because the customers refuse to run them. They all insist on a clear program, changed daily. Q. Do you find that your customers, as a rule, prefer that you shall book them and send a list of their bookings in advance to them? A. They insist upon it. That is the reason we have to have that permanent schedule, because