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Chester W. Sawin, Redirect Examination. 2473
mand on the part of your customers? A. The quality of the pictures turned out by the various manufacturers.
Q. And does that vary from time to time? A. It does.
Q. Are your customers influenced in their preferences by the personality of the actors or actresses who figure in these pictures? A. To a large extent.
Q. When you take on a customer who wants a service of three reels, a daily change, in quoting him a price, do you figure separately each particular picture that enters into the program or do you sell him his program, his week's entertainment or evening's entertainment? A. With the exception of commercial films, he knows exactly what he is going to get.
Q. Well, if a customer is paying $50 a week for his service, for that you give him an entertainment, do you? A. We do.
Q. Of more or less greater or less length for each evening of the week? A. Generally the same.
Q. And while you pay the same price for the pictures, in selling him his service you sell him his evening's program of entertainment, do you not? A. Yes, sir.
Q. For so much per week? A. Yes, sir.
Q. Without reference to the age of any particular picture or the value of any particular picture which enters into that program? A. We are able to pick out pictures of an age that he wants.
Q. Do you find that it often happens that a customer who is taking service of, say, ten, twenty and thirty-day age, if he is dissatisfied with the twenty-day picture, will be willing to accept a different picture, older than twenty days, say thirty or more, at the same price? A. It is often done.
Q. lie does that with a view to getting a program which he tli inks will be most attractive to his patronage? A. Yes, sir.
Examination by Mr. Kingsley:
Q. Is the price of film to the exhibitor governed by the age of the film? A. It is.
{}. What do you mean by the age of a motion picture? Do you mean its physical age or the length of time it has been released? A. One regulates the other. As a film grows old, it gets in poorer condition.
(t). As the film is in exhibition from week to week, the