In the District Court of the United States, for the Eastern District of Pennsylvania, the United States of America, petitioner, vs. Motion Picture Patents Company, et al., defendants (1914)

Record Details:

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Arthur E. Talmadgb, Direct Examination. 3251 service, and bills were running up to eighty and ninety dollars a week some weeks to see who would get there first. Q. At the time you were in competition with him, did you have conflicting programs? A. No. We both ran Association. Q. At that time were you able to keep apart? A. No. We both ran General Film stuff. Both were fighting each other. Q. Then you were both showing the same program frequently? A. Yes, and it was hurting both of our businesses. So I bought out my partner, and I took an interest in the Photoplay, and the proprietor of the Photoplay came over and took an interest in the Sterling, and we immediately switched our program. Turned one house into a Mutual and the other into an Association. Q. After switching your programs, have you been able to run both of those theatres at a profit? A. More profitably than we did before. Q. Is it possible to maintain two theatres profitably in the same immediate neighborhood by supplying them with different programs? A. It is possible. Q. Has that been your experience? A. It has. Q. Is it possible to maintain two theatres profitably in the same immediate neighborhood by supplying them both with the same program? A. That is not possible. Q. What is the effect upon the business of two theatres running in the same immediate neighborhood and depending upon the same population for patronage if they show the same programs? A. Well, you lose business. P»ecause the people will go to either one house or the other, but they won't go to both. Q. What is the effect upon the business of two theatres running in the same immediate neighborhood, and depending upon the same population for patronage, if they show different programs and avoid all conflicts? A. Well, where you get five cents out of — five cents apiece out of a family where they run the same, where you run different programs, you have a good chance of getting ten cents, because1 in my place, the Photoplay advertises what the Sterling is running, and the Sterling advertises what the Photoplay is running, and a great many people, after getting through the show at i)w Sterling, they go over to the Photoplay, and those at the