Inside facts of stage and screen (April 19, 1930)

PRICE 10 CENTS Only Theatrical Newspaper on theJPacific Coast RADIO MUSIC ESTABLISHED 1924 EDITED BY JACK JOSEPHS Vol XI Entered as Second Class Matter, April 29. 1927, at Post- office, Los Angeles, Calif., under Act of March 3, 1879. Saturday, April 19, 1930 Published Every Saturday at 800-801 Warner Bros. Down- town Building, 401 West Seventh St., Los Angeles, Calif. No. 16 INTERESTS BIG TELEVISION PLAN THEATRES LEGIT PLANS LDCIL STAGE An awakening in legitimate adge ventures looms with the passing of the Lenten season, with many new shows in produc- tion or promotion. The "Criminal Code" production built here, due to open at the Geary, San Francisco, and then re- turn to the Belasco, is slated to be followed by "Caprice" with Fay Bainter. George Fawcett is expected to revive "The Great John Ganton," the Arthur Jerome Eddy play in which he starred in New York lit teen years ago. While this is not yet definitely set it is under discussion, and if it goes into pro- duction the plan is to set a cou- ple of Hollywod scenario writers at work to revamp the play to conform to the modern form. This would be the veteran actor's first stage appearance in many years. At the Majestic, Lillian Albert- son's revival of the operetta "Stu- dent Prince" may possibly be fol- lowed by a dramatic production. This, also, is in the discussion stage, and no decision is expected until after the "Prince" has opened, which is dated for April 24. "For Cryin' Out Loud" is all set for an opening at the Egan April 21. This is a Cornish and Brown production and is expected to run three or four weeks. Arthur Greville Collins and Noel Madison, director and star respec- tively of the recent production of "Rope's End" at the Vine Street, are reported to be planning a new production and are now looking over the available downtown houses. Their choice may possibly center on the Figueroa Playhouse, although nothing definite has yet been decided. "The Subway Express" is also under consideration for local pro- duction by the producers of the current New York presentation, inis has been mentioned as a like- ly prospect to follow "Rah, Rah, Daze" at the Mason. No closing date for the latter show has yet been set. After the close of "Philadelphia" at the Vine Street, the Dudley Ayres production of "Among the (Continued on Page 2) SID GOLD and DON RAYE in RKO THEATRE "Tap-ics of the Day" OFFER A LAUGH DANCE CONVERSATION Week of April 16 HENRY BELLIT, Representative LOS ANGELES PUBLIC MUST PAY FOR NEW AIR FEATURES Big Business, watching its scien- tists in the research laboratories, foresees an early solution of puz- zling television problems. With the solution, it is predicted, will come the television theatre. The tremendous struggle for the Fox film and theatre interests, it was asserted, was motivated by the impending sensational up- heaval predicted for the introduc- tion of television, and not by any desire of Wall Street to enter the motion picture production busi- ness. Control Planned Television, according to definite and exclusive information, is not to be permitted to leap out of hand by the big interests as did radio. Television will be made to pay its way, competing when per- fected with the present legitimate stage and the talking pictures as leading entertainment purveyor to the masses. This is no guessing contest so- lution but the definite scheme of big business groups, representing great electrical concerns, financial institutions and powerful theatre chain operators. Upheaval Due From the production studios of Hollywood and New York to the tremendous theatre chain facilities operating under the trade-marks of Fox, Paramount-Publix, War- ner Bros, and R-K-O, must be broadcast the entertainment of the future, for unless the solution of handling and controlling television is put into operation, Big Business faces a depreciation in its great land, building and equipment hold- ings far greater than the financial burdens imposed by the transfer from silent to talkie methods and more sudden than the decline of the speaking stage, and almost in- conceivable in its economic effects. It is recognized that television cannot be withheld for long, and if television were to be unleashed as was radio, thrown on the air for he who possesses a rented, borrowed or owned radio set to receive, the theatre industry must inevitably suffer. If it were made available to all (Continued on Page 2) YOU'LL SEE IT IN FACTS