Inside facts of stage and screen (July 26, 1930)

STAGE SCREEN PRICE 10 CENTS Only Theatrical Newspaper on the Pacific Coast RADIO MUSIC ESTABLISHED 1924 EDITED BY JACK JOSEPHS Vol. XII Entered as Second Class Matter, April 29, 1927, at Post- office, Los Angeles, Calif., under Act of March 3, 1879. Saturday, July 26, 1930 Published Every Saturday at 800-801 Warner Bros Down- town Building, 401 West Seventh St., Los Angeles, Calif. No. 4 500 BABY GOLF COURSES PLANNED BY W EST COAST [CLARA BOW PROVES FLOP I Pictures In Newer B; (X Sags Other Film Theatres Feel Competition; Air Film High Something or other seems to have affected Clara Bow’s drawing pow- er at the box office. The pash boys no longer ap- pear to be lured by the red-haired It gal, and the frills no longer get vica- rious thrills from the things she does that they would like to do themselves. Unfavorable publicity has also hurt her pulling power. Her latest, “Liove Among the Mil- lionaires,” was under $20,000 at the cellar ratings of that big house. At the Hollywood-Pantages, the Bow girl held the screen with her “True to the Navy” and a Fanchon and Marco Idea in support, and grossed $9838. House average has been running better than $17,000. Other key houses suffered box office doldrums. Moran and Mack in “Anybody’s War” at the United Artists scraped up about $8650 on their second week, which is the low record for that house so far this year. “Lawful Larceny” at the Orpheum, assisted by a mid- night matinee, grossed around ten and a half grand, which was a little better than the week before, but still away below average. Second week of “Nancy From Naples” and the Larry Ceballos stage show at the Warner Broth- ers’ Hollywood house grossed around $16,000. This is ten grand down from opening week, but is plenty better than the straight film policy had been doing during the summer season. New show now in there is going very big. (Continued on Page 3) Eddie Bruce “I claim he is the juvenile comedy find of the season. Re-signed with me for seasons 1930-31, R-K-0 Circuit.”—HARRY CARROLL. Direction: Chas. H. Allen, M. S. Bentham Agency, N. Y. R-K-0 THEATRE LOS ANGELES 1 Will Run Scale Of 10c Game Reported Plan Would Slash Prices; Free Dough for Shows Fox West Coast Thea- tres was ■ this week re- ported planning a circuit of five hundred miniature golf courses throughout the west, following com- pletion of experimental study of a number of courses, recently purchased by the theatre chain. With plenty of money invested m what first looked like a fad of the moment and recent develop- ments finding investments of as high as $50,000' on the newer courses, the theatre group is said to be planning to bring about a slash in admission prices with their proposed chain, which would operate a scale of 10 cents per game. This, it is figured, would re- lease the money of the average movie fan for theatre seat buying. The average fan cannot afford to play miniature golf at 35 cents a game and then take in a show. Negotiations were reported al- ready well under way this week between Fox West Coast and the two leading miniature golf out- fits, Tom Thumb and Bob-O-Link, as well as a number of contrac- tors, capable of handling such a large order. Show' business experts predict that the miniature golf racket, if it does prove more than a fad, will follow the lines of the film game, with the early small oper- ators being forced out by the latest developments and financial resources of the bigger groups.