Inside facts of stage and screen (March 28, 1931)

Page Six INSIDE FACTS OF STAGE AND SCREEN Saturday, March 28, 1931 E CACTI Qne Year - Published. Every Saturday - $4.00 Foreign $5.00 Advertising Rates on Application Established 1924 As a weekly publication: Entered as Second Class Matter, April 29, 1927, at the Post Office at Los Angeles, California, under the Act of March 3, 1879. Published by INSIDE FACTS PUBLISHING CO. y LTD. 230 Bank of Hollywood Building,, Hollywood, Calif. Telephone HEmpstead 8797 Downtown Office: £09 Warner Bros. Downtown Theatre Building 1 JACK JOSEPHS President and Editor Vcl. XIII Saturday, March 28, 1931 No. 12 Unless Hollywood is entirely wrong, and that seldom hap- pens, Carl Laemmle, Sr., supplied the material for the most delightful part of that delightful satire, “Queer People,’’ scribed by Garrett and Carroll Graham. But proficient .as Mr. Laemmle, Senior, was in this respect, be bids fair to be far outdone by the rising young generation known as Carl Laemmle. Jr. Not, it is to be understood, that Junior is not a delightful personality'. He is. But young heads frequently fail to give consideration to points upon which more mature judgment would decide issues. He has currently placed himself upon a pinnacle where ultra-satirical shafts are in order. And also rated himself a vote of disapprobation from the entire acting profession. He has reverted (one is temped to use the term atavistic here) to that ancient, abandoned and entirely foolish and unfair for- mer Hollywood custom of going into the highways and by- ways seeking alleged acting talent. Perhaps Junior does not remember back to the time, several years past, when this cus- tom was filially pronouncd unfit for an industry even so hectic as that of pictures. Or maybe he likes the adulation which comes when one (particularly a young one) goes forth in the role of God to make fortunes for young men and young ladies (pardon, ladies, we should have placed you first). But Laemmle Junior exceeded even the most foolish ancient customs in this regard. He didn’t even pick his favored ones in Hollywood. Oh, no, indeed! This crop must be fresh for the garnering. He actually sent scouts to the universities of the country to seek out those upon whom God should smile— to have them report here for “tests" during Easter vacation. How silly the whole thing is! On the one hand the pro- ducers, hectically warning screen aspirants to stay away, send out statement after statement, saying that no new talent is needed in Hollywood; that those already here are more than able to take care of all possible picture assignments, and then some young exec (why does it always seem to be the young ones who do it?) makes himself ridiculous by actually sending out scouts to bring a consignment of young men and voting ladies (pardon, ladies, we should have placed you first) to the foot of the throne. As a matter of fact, if Universal and every other lot in town went full blast, with every stage occupied and every light burn- ing. there would still be more than enough highly capable actors and actresses here in town for all the parts, and a goodly residue left over. These people have been loyal, co-operative, and deserve far better at a producer’s, hands than to have him ship in, on the hoof, carloads of young college debs and play- boys to take their jobs away from them, because— Well, anyway, if the actors and actresses were to pull an equally dirty trick on Mr. Carl Laemmle, Junior, there would be an “unfair” howl that could be heard from here to Jericho. Tour “All Quiet On the Western Front’’ was a great pic- ture, Mr. Laemmle. Why foolishly undo the good opinion you gamed for yourself through it? It wasn’t mere energy that made that picture great; it took brains also. And this so- called “School of Screen Apprenticeship” certainly bespeaks vastly more of energy than of brains. KMTR JUSTIN-JOHNSON’S STRING ENSEMBLE JUSTIN JOHNSON, Leader .... HAROLD LINDOFT MISCHA GEGNA AL BUECHNER EDDIE BECKER Violin Violin Cello Bass Piano VERY IMPORTANT Radio programs must be built ais caretully as newspapers’ vaude bills and other forms of material appealing to the public mind, ac- cording to Rush Hughes, produc- tion manager for the UBC chain. “Listeners sense the difference between well and illy constructed programs,” Hughes declares. “They may not be able to analyze the reason therefore, but they know when a program is pleasing in its entirety. “Radio to date largely has had no technique of its -own. and it has adopted that of publications. This is poor.” Like Newspaper In building the UBC programs, Hughes is following the general policy of presentation followed in newspaper offices. Where they have special pages for certain depart- ments, such as sports, women’s in- terest stuff, etc., he is alloting cer- tain hours to certain classes of broadcasting, such as drama, music, educational matter, news, etc. These departments will hold their same hour daily, Hughes believing that listeners will become educated to look for them at a certain time just as newspaper readers are edu- cated to look for certain material in certain pages. “It will bring order out of chaos in people’s minds,” he commented. All Ex-Theatre All the UBC staff of managers, writers, performers, etc., are ex- theatre people, and know how to build programs for greatest effect- iveness. “They can troupe, too,” Hughes states, citing a recent instance to prove it. It seems, that a certain good comedian attempted to sing, and the singing was terrible. So, as he stopped, the orchestra went right on through two more chor- uses. making the tuners-in forgot the terrible singing and remember only the good comedy. Hughes prefers slow talkers. He says they allow the listeners to re- lax, and people like this in general, though some fast talkers get over very well for awhile. Rambling Around Film Row By Vi Hegyi Salesman W. T. Wall, of Fox, is off on the coast trip. B. F. Rob- inson, city salesman, was away from his desk again for a few days, which gives him the title of chief expert flu exponent at that exchange. Fox convention is slated to take place in New York, April 27, at the Park Central Hotel. Nick Diamos is taking over the George Mock Circuit (Phoenix Amusement Co.) which operates in Arizona. The following houses are included in the chain: Rex Theatres at Hayden; Oasis at Ajo; Iris at Ray; Mock at Superior; Isis at Florence; Sonora at Sonora. In a letter sent to one of the ex- changes by a w. k. exhibitor of years standing, appeared an inquiry as to whether or not RKO has a film exchange in this locality. Well, well, well, boys, and also tut-tut. Now that C. E. Buchanan’s wife has recovered sufficiently to come home from the hospital, Buchanan, MGM Spanish version salesman, is leaving for two weeks’ Arizona trip. Irving Carlin, outside salesman, ex- hibits great pep around the ex- change and attributes it to what he calls his whirlwind trip north. Ralph Carmichael, office manager, was full of pep, too. It must be because lie broke 100 at his last golf session. esses at a “hen party” for 22 of the girls. No detailed information about it was forthcoming except a highly intriguing description of a certain white cake with green icing in Old English lettering that read “M-G-M Girls,” In town, buying and booking for Publix, Harry Nace, of Phoenix, and Harry Sachs, of Dallas, were very much on the Row. Herb MacIntyre, RKO-Pathe di- vision manager, is back in his of- fice after a northern trip, during which several important changes were made. Branch Manager Harry Percy was advanced from Portland to the Seattle office. Lon Hoss was promoted from sales representative in Salt Lake to Portland manager- ship; Joe Ashby is replacing How- ard Butler at the Denver branch. Esther Piper, Rae Winnick and Sylvia Smith, of M-G-M, were host- Now that Columbia’s “Dirigible” is going into the Chinese Theatre the boys at the exchange are won- dering if they should prepare to shake the moth balls from their tuxes for the opening. NEW UBC FEATURE A series of skits written around the lives of two vaudeville dancers. La Verne and Valentine, will make an iMitfal boiv over the United Brc!a<leasting Company’s mike Mar. 30. The .series, titled “The Hoofers,” will he broadcast from ithie Los An- geles UBC studios daily except Sunday. EARLE WALLACE Has Trained and Exploited Many of the Biggest Dance Names in the Business BELMONT THEATRE BLDG. VERMONT AT FIRST EX. 1196 Lucy Beaumont has been added to the cast of Norma Shearer’s. M-G- M “A Free Soul,” which Clarence Brown is directing. WINONA TENNEY PUBLISHER PACIFIC COAST RADIO CASTING DIRECTORY '202 Warner Theatre Bldg, HE. 2856 Hollywood The HARMONIZERS RECORDING TRIO KPO SAN FRANCISCO MEL HERTZ Organist—Entertainer Fox El Capitan San Francisco T. RAWLS PIANO ACCORDIAN ARTIST Open for Radio and Club Dates Call Inside Facts for Information Artistic Scenic Advertising Curtains By Far the Best in America CURTAIN PRIVILEGES BOUGHT FOR CASH OR SCENERY Chas. F. Thompson Scenic Co. 1215 Bates Avenue Phone OLympia 2914 Hollywood, Calif. George and Florence Barclay PRODUCERS AND DANCE DIRECTORS now associated DOUGLAS SCHOOL OF DANCING 1416 7th Avenue—Seattle One of the finest theatrical producing dance studios on the Pacific Coast “Regards to our many friends in Los Angeles” Hollywood Custom Tailors 5622 HOLLYWOOD BLVD. HOLLYWOOD, CALIF. Phone HEmpstead 6 2 2 4 “We perform what we promise ” SOL STEPT VAE VAEENTE'S MUSIC Broadcasting Over KFRC—Don Lee Chain ROOF GARDEN CAFE SAN FRANCISCO TEL. mn QIJHKieatj (FACULTY)—Bud and Gladys Murray, Byron Cramer—(BALLET)—Mary Frances Taylor PRACTICAL DRAMATICS AND STAGE DANCING TAP, Off-Rhythm, “Modernized” BALLET & Acrobatics Bud Murray's “California Sunbeams" Always in Demand - 3 Units Now Playing “THE ORIGINAL MURRAY SCHOOL” “3RD YEAR-SAME PLACE” VILLAGE INN HOTEL One Block from Fanchon and Marco's Office Making Special Low Theatrical Rates Wire, Write, Phone for Reservations 5724 Sunset Blvd. Hollywood, Calif. Telephone HO. 4735 SALES RENTALS SCENERY COMPLETE STAGE EQUIPMENT PRESENTATION SETTINGS STAGE PRODUCTIONS FABRICS — RIGGING — SCREENS J. D. MARTIN STUDIOS 4110-18 Sunset Boulevard HOLLYWOOD, CALIFORNIA OLympia 1101