International photographer (Feb-Dec 1929)

Record Details:

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Twenty-four The INTERNATIONAL PHOTOGRAPHER July, 1929 ONCE IN f\ UFZ Tine. To us ALU This de-clutching and stopping of camera is accomplished in the space of a half dozen frames. The advantage of this needs no elaboration. An entire building has been taken over by Cinema Equipment Company at 7160 Santa Monica Boulevard, near LaBrea Avenue, and fitted with the very latest machinery, installed in a fine, light and airy structure comprising 7.000 square feet of floor space. Besides the shop, there is a drafting room, a stock room, and several offices. With the increased facilities, the company is now in a position to catch up with its orders and to meet the unprecedented demand for its product, which in its older quarters it was unable to do. With a large force of skilled mechanics, engineers and draughtsmen under the direction of competent experts heading each department, and with Fear himself constantly adding to the innovations, keeping pace with the new discoveries and developments in the industry, the Cinema Equipment Company is certain to follow the same trend and become one of the largest concerns of its kind in the West. As Fear points out, it is essential in this field of endeavor, that those supplying the needs of the picture industry in its various departments in this day of change and innovation shall be far-seeign, not only keeping abreast of the changing conditions but reaching beyond. Also it is indicated, only perfection, that is to say absolute accuracy, is admissable, since so much depends upon the slightest of causes. The Fearless products are all characterized by their precision, accuracy, perfection in detail. They are leading the field and will continue to do so. THE S. M. P. E. (Continued from Page 13) affairs are conducted by the President, Past President, Secretary, Treasurer, and a Board of Governors, which includes the chairman of local sections. Of the society's main activities the publication of the Transactions makes the most permanent appeal. Many articles appearing in its pages are translated and reprinted in journals of other nationalities. Various committees collect and present to the society the latest data upon the subject which they are examining. Through the Standards and Nomenclature Committee particularly, the industry is being brought from a condition of unstandardized chaos, to one including well organized and uniform equipment, methods, and technic resulting in a saving to the industry, better pictures, and improved theatre conditions for the public. These committees co-operate closely with the American Engineering Standards Committee as well as with foreign motion picture organizations for the purpose of securing universal interchangeability and standardization of methods and material, and ultimately making for bigger and better business for all concerned. The society is more than an engineering organization — it is a club. Experience has shown that as much can be accomplished by friendly personal contact as through the interchange of written scientific material. For this personal contact it is necessary to have meetings. In America this is done by holding conventions which are attended by members and guests from all parts of the continent. In other places too far from the New York headquarters, shorter local meetings are held more frequently by sections of the society which are now becoming of great importance. The Hollywood section, in the heart of the American production region, has now been augmented by a London section situated in the center of British activities. At the time of going to press, the London group, though less than a year old has nearly a hundred members. So valuable does the society deem its international membership roll that the entrance fees have been reduced to one-half for persons residing outside North America. It is expected that in a few years there will be groups of members furthering the purpose of the parent society in many localities throughout the world where motion pictures are being made. At the present time membership should hold a special appeal for those living in the Old World, for it will enable them to link their own contributions to the art with those of American workers. Alvin V. Knechtel SOUND CAMERAS FOR RENT MITCHELL and BELL & HOWELL Res. 1179 N. Ken more OLympia 9950 First National Studios GL. 4111. Ext. 321