International photographer (Feb-Dec 1929)

Sixteen The INTERNATIONAL PHOTOGRAPHER September, 1929 "Bell 6s Jfowell Cxpand Announcement comes to us from J. H. McNabb, president of Bell & Howell Co., Chicago, that the new $500,000.00 Bell & Howell Engineering Laboratory is now completed. Nearly 400 engineers and technicians, as well as machinery of the the highest standard, will occupy the 35,000 square feet of floor space in the new building. This imposing personnel will be under the direction of Mr. A. S. Howell, chief engineer of the Bell & Howell Company, and will devote its time and energy to new developments in the mechanics of the motion picture industry, whether originated within the Bell & Howell organization, or submitted to it by the industry as a whole or by individuals. Perhaps no other industry in the world requires more co-operation between the manufacturer and the user of equipment than does the motion picture industry which has in the past, and will in the future, owe most of its forward strides to the developments suggested by those responsible for the finished products — excellent film productions. A thorough interchange of ideas is indispensable to the success of this industry, which, more than any other, involves the application of scientific and technical knowledge. Realizing the necessity of this co-operation, the Bell & Howell Company has spared no effort to provide it in the most efficient way. This is evidenced by the construction and equipping of the new engineering laboratory, and by the placing of the facilities of this laboratory at the disposal of the industry. This laboratory will answer a longfelt want which has been more pro nounced since the recent advent of talking pictures. This epochal advance has, so to speak, freed the industry from the routine system and brought to its consciousness the necessity of organizing its future developments on a sound scientific and technical basis. The wisdom of this policy has been recognized by the Bell & Howell Company since its very inception, 22 years ago, and has been proved by the fact that most of the motion picture standards used nowadays throughout the world have emanated from the Bell & Howell Laboratories. Also, the company has always been ready, almost upon demand, to modernize its cameras, printers, perforators, or whatever machinery was demanded by the industry, according to the exigencies brought about by the constant progress in the art. The new engineering laboratory and the recognized ability of the engineering force will add considerably to the facilities that the Bell & Howell Company will be in a position to offer to the professional motion picture field. Sound and talking pictures have opened entirely new and unlimited fields for advances in motion picture production. Color photography, wider width of film, and perhaps stereoscopic effects will be the next most striking developments which the industry will witness. The Bell & Howell Company is ready to cope with the present situation, and is, more than ever, in a position to lead in the mechanical advances which will permit the industry to prosper, expand and fulfill its mission in both the entertainment and educational fields. Bell and Howell Camera Bargain 170 Shutter, 3 3.5 Zeiss lenses, Matt Box, Large Mitchell Finder, Mitchell Tripod and head. $800.00 cash. IRA B. HOKE 1312 N. Detroit, Hollywood, Cal. Designers of Tools and Dies Models Developed Barsam Tollar Mechanical Works CINEMA MANUFACTURERS 7239 Santa Monica Blvd. Hollywood, California Phone GRanite 9707 FOR RENT Mitchell and Bell & Howell cameras equipped for sound Perfect Condition Call GLadstone 4111, Station 250 or Lloyd Knechtel HO-7780 OX-1593 You Can "Double In" OUTDOOR ACTION BACKGROUNDS behind any intimate Dialogue shot on the sound stage, by using a DUNNING PROCESS PLATE DUNNING PROCESS COMPANY 1616 Cahuenga Avenue Phone GLadstone 3959 for demonstration