The international photographer (Jan-Dec 1931)

Twenty-six The INTERNATIONAL PHOTOGRAPHER October, 1931 Bell and Hozvell Marketing 1-Inch F 3.5 Lens and Waist View finder TWO interesting new accessories Tor Filmo 70 cameras are announced by Bell and Howell. One is a new Cooke 1-inch F 3.5 focusing mount lens and the other a waist level viewfinder. The new lens is radically different from the former focusing mount lens for this type of camera. The principal feature is that the focusing and diaphragm dials project out sufficiently into the field of the finder to enable the user to observe his focusing graduations as well as the diaphragm graduations when looking through the finder tube. The photographer thus has before his eye a constant reminder to make sure that the distance setting has been changed between shots if the distance has been changed. Quite often, for example, after a close-up has been made, the photographer forgets to change his focus when he shoots a picture at normal distances. This new mount gives him visual notice to make the necessary changes. Another feature of the new lens is that the front cell is non-rotating. When the focusing diaphragm is turned the whole lens moves on a spiral without revolving the glass elements. This makes it possible to employ all the attachments which have been developed for the 1-inch F 3.5 lens, such as the distorter, duplicator, duplex filter, and sky filters. By means of three small screws the graduated portion of the mount can be turned to line up with the finder regardless of the position in which the graduations happen to be when the lens is screwed into the camera. The second new accessory, the waist level viewfinder, enables the Filmo 70 camera user to determine his picture areas while holding his camera at any level lower than the eye. This facilitates taking those interesting unusualangle scenes, such as "worm's eye views," without assuming an uncomfortable position. The new unit is not designed to replace the regular viewfinder, which is better fitted for general use, but merely to supplement it when special scenes are to be taken. It consists of two lenses and a prism mounted in a suitable holder which easily attaches to the camera door just above the regular finder. The field is the same as that covered by a one-inch lens, but fields of other lenses of longer focal length can be etched on the face of the prism. To attach the finder for the first time requires the use of a screw driver and possibly a file, but anyone can do this work and do it quickly. After this first simple adjustment, to attach or detach the finder requires only a second or so. To Exploit Motor Product in 10-Reel 'More Power to You' PAT DOWLING and Hobart Brownell of Metropolitan Industrial Pictures have been engaged to supervise and direct what will be the largest industrial production made to date, a ten-reel talking picture, "More Power to You," which is to be produced for Dodge Motor Car Company by Educational Talking Pictures Company, Ltd. Production of the picture will be at Metropolitan Sound Studios, which is owned and operated by Educational Talking Pictures Company. Arrangements for the production were made by N. E. Wilding of Detroit, representative of Educational in the industrial field in that territory. The picture will include a cast of thirty professional actors and the action will take place in more than fifty sets and locations. "More Power to You" is to be an organization film portraying various phases of retail automobile dealers' activities and sales methods relating to the Dodge and Plymouth lines. New Cooke 1 inch F -1.5 lens in rear view focusing mount for Filmo 7Q Cameras Academy Technicians Pass Judgment on Sound Quality IT IS the desire of the sound section of the Technicians Branch of the Motion Picture Academy that the award for sound this year should go to the department which has the best record for consistently gocd sound during the year. In practically every case studio sound recording is done by highly organized groups, in which individual efforts are interwoven to produce a high average of consistency. It is believed that success in attaining this end is more deserving of the award than a single outstanding achievement. The method of selection presents a difficult problem because of the nature of the material. After discussion by the heads of studio sound departments Dictionary May Help TM 7 HEN a more or less faf/l/ mous near sound news weekly broadcaster continually offends by pronouncing it diRIGible without let or hindrance from his employers it would seem to be the job of some one to set straight him and if possible them for the sake of the millions he not only is misleading but also confirming in a most common butchering of a much used and abused word. it was referred to a special sub-committee of the Technicians Branch. The salient points in the method of nomination and voting were as follows : 1 — Each studio was requested to submit samples from five pictures for review by the sound section of the Technicians Branch on September 15. 2 — The samples were voted on individually, the nominations to go to the studios whose exhibits poll the highest votes. Voting was based on both general effectiveness and technical sound considerations. 3 — The exhibits of the sound departments winning the nominations are then to be shown at a special meeting or meetings so that as many as practicable of the general academy membership may see and judge them. The votes of the membership will designate the studio sound department winning the award, which will be announced at the annual awards banquet November 4. Rudulph W rites Booklet on Sound Equipment Troubles AN IMAGINARY sales talk containing all the knockout arguments which usually come as afterthoughts arranged by Gerald K. Rudulph in playlet form entitled "That's Telling 'Em" comes from RCA Photophone headquarters. The cast of characters handling the dialogue consists of a salesman, an exhibitor and an operator. Sound equipment is the central theme around which the arguments are built. The conclusion conforms to the popular demand for a "happv ending" to all trials and tribulations. Waist level viewfinder attached to Filmo 70-D camera