The international photographer (Jan-Dec 1932)

November, 1932 The INTERNATIONAL PHOTOGRAPHER Nineteen United Air Lines Employing 16mm. Film to Show Cross Country Flight still men producing worthwhile pictures. Such recognition is bound to be an incentive to bring out that last ounce of talent residing in the individual. TO PROMOTE interest in air travel, United Air Lines are using motion pictures. A 16 mm. 800 foot film, "Across America in Twentyseven Hours," is being shown by Air Lines traffic representatives before luncheon clubs, business men's organizations, women's clubs, colleges, and high schools. Ten Bell & Howell Filmo projectors are being used for presenting the subject in various parts of the country. The film consists of a pictorial narrative of a flight from California to New York and includes many remarkable views of planes flying over scenic and historic country, particularly the western mountain areas. There are splendid shots of the big Boeing 14passenger mail tri-motored transport with a background of the Rockies and the Sierras, and fine aerial views of fourteen cities flown over on this 2700mile flight from the Golden Gate to the Statue of Liberty. Interior scenes of the plane in flight, including the serving of iunches by uniformed stewardesses, give the public a new appreciation of the comforts now available in the modern multimotored transport. An interesting part of the film is the depiction of the many new aerial navigation aids, such as the two-way radio telephone whereby pilots talk to ground stations and to pilots of other planes hundreds of miles away, and the direct radio beam, the dots and dashes of which hold the pilot on his true course even if the landmarks are not visible. There are interesting views of the cockpit and its instrument board with ninety instruments and controls. The modern air transport system is now much more than merely a plane in the sky, and sections of the film have to do with the servicing and preparation of airplanes for fligbts at division points. The audience gets a new insight into the extremely careful manner in which responsible air transport companies care for their equipment. "We know of no more effective sales solicitation method than the showing of such films," said a United Air Lines official. Wainpas Plan Merit Awards for Best in Publicity W ork FOR the purpose of "bettering motion picture publicity, advertising and still photography," plans for the presentation of a series of annual awards of merit for these three phases of showmanship were drawn up at an organization rejuvenation meeting of the Wampas, held recently at the Writers' Club. At the next gathering of the publicity men committees will be appointed to settle the details of the awards plan, which, if present plans go through, will embrace the work of theaters everywhere in the United States and the efforts of New York and Hollywood publicity and advertising departments. So far as concerns betterment of still photography this magazine begs to suggest one of the most certain ways of accomplishing that end would be adoption of a policy of assuring recognition or credit to all Victor to Make Cleaner The Victor Animatograph has taken over the manufacture and sale of the 16mm Simplex film cleaner which has been manufactured on a small scale by H. M. Reynolds during the past year. Victor will manufacture only the improved Model C, which involves three film cleaning processes — immersion in cleaning fluid, passage between saturated stationary pads and light polishing between revolving felt discs. EXPANSION I am pleased to announce that I am now located in my new and larger quarters at 645 North Martel Avenue Hollywood -ART REEVES PHONE: WYoming 4501 ]-^olrV^vood MofiON Picture/Equipment (9. |]p 6A 5 NORTH MARTEL AVE CABLE ADDRESS ARTREEVES HOLLYWOOD, CALIFORNIA, USA