International photographer (Jan-Dec 1934)

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TH IE II AM> MOTION PICTURE STUDIO CARBONS The cool, balanced light jrom these new studio carbons receives the hearty approval of both actor and cameraman . . . A Better Light for black and white photography . . . A Necessity for color. NATIONAL Motion Picture Studio Carbons have been developed especially for the motion picture studio. The color composition of their light is accurately balanced to the color sensitivity of modern motion picture film. This light duplicates the photographic effects of daylight without the use of niters. It gives maximum photographic speed and superior photographic quality. At equal photographic intensity, the new studio carbon arc projects far less heat onto the stage than any other source of illumination used in the studio. New lamps have been developed to use these new studio carbons. These lamps are silent in operation. They maintain a steady arc and provide illumination of uniform intensity. Side arcs, scoops and spots are available. A still from "Motor o' Mine" featuring Leon Errol. Director, Roy Mack. Lighting by Frank Murphy. NATIONAL CARBON COMPANY, INC. yjgtS' Carbon Sales Division • Cleveland, Ohio f^^s Unit of Union Carbide [Hjjj an(J Carbon Corporation Branch Sales Offices: New York Pittsburgh . Chicago San Francisco