The international photographer (Jan-Dec 1934)

August, 1934 The INTERNATIONAL PHOTOGRA I'll K k Three The Temple of Jupiter, at OJympia, also should he devoted to matters artistic. In itself it would he dazzling like a rare gem — alone worth a trip around the world to see. The Mausoleum of Artemisia was built to be a tomb. It was constructed in memory of her husband, Mausolus, Prince of Caria, at Halicarnassus, in Asia Minor, and it was designed to excel all other tombs in beauty and grandeur. Judges of architectural masterpieces agree that the intention of the creators was carried out. In the ensemble suggested, this marvel of architecture, painting and sculpture would strike no note of sadness, but one of pure and unutterable beauty. The great tomb could be utilized as a glorious hall of fame. Such a congregation of wonders, the crowning achievements of peoples of all nations and of all times, grouped together in one place and restored in all their pristine glorv and loveliness would be in itself the ONE GREAT WONDER and would make of Los Angeles the artistic Mecca of all the world. Millions would come to see it during the period of the exposition and millions would pay to see it every year thereafter, at a fair admission fee, so long as Los Angeles and this continent should stand. If it's a dream — it's a grand and glorious one! If its author is crazy — let be — for it is said that it's great to be crazy. And — oh, yes, my hearties — exposition is an outworn term. If we hold the World's Fair at Los Angeles — with its fine old Spanish flavor — let's call it — EXPO— FIESTA (More — much more — coming! ) TELEVISION For the first time in history, television was used on June 28, 1934, to advertise a forthcoming public event. On that date, the Don Lee television stations W6XS and W6XAO transmitted visual announcements of the National Champion short-track Motorcycle Races, held July 1, 2 and 3, in the Los Angeles Coliseum. The races were sponsored by the California Association of Highway Patrolmen, for the benefit of their Widows and Orphans' Fund. The announcement included several word titles giving information on the event, and shots of the short track racers in action. This type of motorcycle racing is especially interesting in that the dirt track upon which they are run is flat on the turns, as well as on the straightaway. This requires the racers to "broadside," or skid around the turns at high speed. The winner is usually the one who has mastered this delicate and unusual art to the greatest degree, since all make about the same speed on the straightaway. Light, specially built motorcycles are used, and although the races are particularly exciting to watch, the danger to the contestants is minimized. Special permission to make these broadcasts was granted to the Don Lee station by the Federal Radio Commission. Commenting upon this action, Harry R. Lubcke, Director of Television for the Don Lee Broadcasting System, said: "We are particularly happy to lend the facilities of our non-profit television system to the support of this worthy cause." The announcement was broadcast during the regular W6XS-W6XAO programs of June 28, 29, 30 and July 2 and 3. The Don Lee stations regularly broadcast Paramount features, Paramount shorts and Pathe Newsreels daily, except Sunday, from 7:00 to 9:00 p. m., Pacific time, and Monday, Wednesday and Friday morningg from 9:00 to 11:00 a. m. ; W6XS on 2,800 kilocycles (107 meters) and W6XAO on 44,500 kilocycles (6^4 meters). Please mention The International Photographer when corresponding with advertisers.