International photographer (Jan-Dec 1934)

Aiiniist, 1934 The INTERNATIONAL PHOTOGRAPHER Tzventy-seven BELL & HOWELL ESTABLISHES 16 mm. SOUND FILM RENTAL LIBRARY Bell & Howell Company announces the establishment of a 16 mm. sound-on-film rental library with branches already opened in various key cities of the country. A prime aim of the library management is that the subjects shall be both interesting and absolutely clean. Each picture, before being chosen for the library, is viewed by a screening committee which requires that it must first of all be genuinely high grade. It has been found that the rental market includes lodges, luncheon clubs, women's clubs, schools, parent-teacher associations, churches, and home gatherings ; and the requirements of such groups are kept definitely in mind by the committee in making their selections. Fully a hundred 400-foot reels from Educational Film Corporation and other producers are now available in the library. In addition to such popular informative pictures as "Krakatoa", spectacular submarine volcano threereeler, is the Erpi educational series with subjects on acoustics, energy, etc. ; also beautiful presentations of outstanding operas, including "Carmen", "Faust", and "Martha"; a fine array of travel subjects; rollicking comedies ; and a large variety of well-selected miscellanies. Prominent in the library listings will be what is called a series of Feature Lecture Films, including five subjects in which the voice of the well-known explorer, Rev. Bernard Hubbard, will be heard describing his Popular Alaskan pictures. In this same series the voice of A. M. Bailey, director of The Chicago Academy of Sciences, will be heard in an interesting running commentary of his movies of "Wild Life Over the Gulf of Mexico" ; also in a similar manner, Richard Finnic, the dashing young Arctic adventurer, will describe his popular picture "Among the Igloo Dwellers." Major Sawders will likewise be heard accompanying his "Republics in the Clouds" — a really remarkable motion picture of the little known countries of Bolivia, Peru, and Ecuador. "This Is America", a six-reel feature, has just been added to the library. "This Is America" is a stirring sound picture dealing with events in America from the days of the World War and President Wilson in 1917 to the inauguration of President Roosevelt in 1933. Much of the sound consists of a commentary on the pictured events written by Gilbert Seldes and spoken by Alois Havrilla. Among the many interesting personal shots in "This Is America" are striking pictures of Woodrow Wilson in Paris and Franklin Roosevelt as Assistant Secretary of the Navy; also there are characteristic shots of Calvin Coolidge, Warren G. Harding, and William Jennings Bryan, to mention only a few of a host of outstanding personalities. Battlefield scenes, the crash on the stock exchange, even the era of "pole sitters", are all depicted and commented upon most interestingly. The whole story of the tremendous years of 1917-33 is presented in a vivid, unforgettable record. The Bell & Howell Company is to be congratulated on its constructive efforts to make available such a large number of high-grade, interesting 16 mm. sound-on-film subjects. The exact name of the library is the Bell & Howell Filmosound Rental Library. H. A. Spanuth, who helped build up the company's silent film library, is in active charge. Already branch libraries have been established in Altoona, Pa.; Denver; Washington, D. C. ; Wilmington, Delaware; Baltimore; New York; Philadelphia; Providence, Rhode Island ; Chicago ; San Francisco ; and Hollywood. HERE ARE FACTS ABOUT ABOUT The UNIVERSAL Automatic Exposure Meter PHOTOSCOP U. S. MODEL The PHOTOSCOP is truly a UNIVERSAL exposure meter, for it gives direct readings for EVERY TYPE AND MAKE of camera, either still, Leica or motion picture. The PHOTOSCOP is an exposure meter which employs a delicate measuring instrument in conjunction with the well-known, photosensitive electric cell, and therefore works accurately. Errors due to variations in individual eyesight are entirely eliminated. The design of the meter makes for the greatest ease in using and taking readings. ADVANTAGES OF THE PHOTOSCOP ■ The instrument works with uniform accuracy in any latitude, any time of the day or year, and can be used equally well indoors or in brilliant sunlight. The PHOTOSCOP can be pointed directly at the object to be photographed without shading the instrument with a hood or other means. I Exposures are indicated without the aid of separate tables, sliderules, gadgets or computations, ■ Pre-setting to any film or plate speed from 8 to 30 degrees Scheiner. ■ You may choose the English diaphragm stop series: f/1. 4-2-2.8-4-5. 6-8-11-11.3-16-22-32-45-64 or, by switching the stop scale over a half circle, you may select the Continental diaphragm stop series: //. 9-1. 2-1. 5-1.8-2.5-3. 5-4.5-6. 3-9-12.5-18-25-36-48 B Exposure time readings: On the main scale, from 1/1000 to 100 seconds; On the auxiliary interpolation section of the scale, down to 2500 seconds at stop //64 for 26 degree Scheiner film. ■ The same scale gives you cine camera taking speeds of: 8-12-16-24-32-48-64-96-128 frames a second and the same scale contains specific Leica camera shutter speeds. ■ The dust-proof, circular, metal housing is 2% inches in diameter, 1 inch high, has no protruding or loose attachments— just the lens in front and an unbreakable window slit on the side. Robust, expert construction and extreme sensitiveness. ■ The PHOTOSCOP is pointed or aimed like a camera. The scale is read in proper reading position, just as when you look into the "brilliant" reflecting viewfinder of a camera. ■ The instrument solves swiftly and automatically any photographic exposure problem without changing the aim or lifting the meter. ■ The PHOTOSCOP is furnished with a substantial, leather neck-strap which keeps it upright and in an ever-ready position. You just lift and read instantly. ■ The light is collected from the subject by the lens which is placed symmetrically about the cell axis, and the angle is further effectively limited by means of baffles or grids, situated between the lens and the cell surface. Over 45 percent of all the light comes from an angle of 10 degrees either side of the axis, and altogether 85 percent from an angle of 20 degrees on either side. Any other light beyond the total of 40 degrees at the light cone apex is of no practical influence upon the photographic exposure results. ■ Temperature is of no practical influence upon meter accuracy. The PHOTOSCOP has been checked for use in tropical and polar regions as against temperate zone readings. Certain effect does take place, of course, from 32 degrees F. to 120 degrees F., but the percentages are of no photographic importance. ■ This Universal U. S. Model is made only for Photo Utilities and distributed in the United States by Photo Utilities, Neiv York. ■ The Price, including leather neck-strap, is $27.50 PHOTO UTILITIES, INC. 152 West 42nd St. New York New York, U. S. A. Please mention The International Photographer when corresponding with advertisers.