International photographer (Jan-Dec 1935)

T he INTERNATIONAL PHOTOGRAPHER MAX FACTOR The Old Maestro of the Make-Up World Max Factor's latest discovery, Satin Smooth Liquid Foundation, is being acclaimed his greatest achievement. From a cameraman's angle — as well as a performer's — this new make-up offers several new and distinctive advancements. According to Factor, it will not fade or change color under the blazing heat of either studio lights or sun. "We have made exhaustive tests in our laboratories, and in the studios, and have found the color remains unchanged." Next to its color permanency is its color accuracy tor, according to Factor, Satin Smooth Liquid Foundation comes in a modulated color range which easily captures the natural skin tones and the real personality of the player. "Another advantage of this new make-up," stated Mr. artist is that Satin Smooth Liquid Foundation will not Streak or run. Being a liquid grease paint, it is not watersoluble and therefore immune to perspiration. And, speaking of blessings, perhaps one of the greatest single feature of this new make-up is its ease <>t application. Being thin, light and liquid, it spreads quickly and easily — requiring no tedious rubbing or blending. It is here, Mr. Factor points out, that the ideal photographic results will be effected. "An ideal photographic subject," said Mr. Factor, "is one that is at ease and perfectly natural. When a player is wearing a heavy mask of grease paint, his entire facial expression is either lost or restricted." "Another advantage of this new make-up," stated Mi. Factor, "is that so little has to be used, it naturally absorbs less powder. This means that the finished makeup will require little or no repowdering. Therefore, cameramen will find that the New Satin Smooth will reflect light and not absorb it. It will also tend to eliminate "cracking" which is nothing more or less than the caking of make-up which has been subjected to constant repowdering." Max Factor is undoubtedly an artist who admits no limitations. As it will be remembered, he was the first to introduce grease paint in tubes — when it had been used in stick form for years. Then, realizing the limitations of this advancement — knowing that motion picture makeup was too heavy and "mask-like" — he perfected Satin Smooth, a thinner make-up that was easier to apply and easier to remove. And now, his third great contribution to make-up art — a liquid make-up for the face. Factor has a long string of "firsts" to his credit. In 1920 he perfected the first make-up to give natural tones to the skin. This was created for Rudolph Valentino in "The Four Horsemen." In 1923 he created the first perspiration-proof liquid body make-up for Douglas Fairbanks in "The Thief of Bagdad." In 1926, he perfected the first make-up which could be photographed under water. This was first used by Rex Ingram in "Mare Nostrum." Another first was scored by Factor when he presented Warner Brothers with a sunburn waterproof make-up for their "Noah's Ark" in 1929. In 1928, the Academy of Motion Picture Arts and Sciences honored him for the perfection of panchromatic make-up. In 1934 he was hailed for his research in make-up for three-color technicolor film. Factor's new Satin Smooth Make-Up, which is guaranteed pure and non-toxic, is being introduced in containers as unique as the product. The powder comes in a sanitary glass jar with a new cap device, which releases powder through a perforated top which opens and closes at the user's will. The liquid foundation is issued in handy, conveniently-sized bottles. THE HOBBY ROUND UP (Sponsored by the Leisure League oj America) Photography as an ideal leisure time pursuit will be dramatized in a series ol displays at the Hobby Roundup, which will be held from May 1st to 11th inclusive in Commerce Hall, Port Authority Building, 8th Avenue and 1 5th Street, New York City, under the auspices of the Leisure League of America. The ten day exposition, which will show the nation at play, will be an attempt to revive the theme of olden times that "May Day is play day" and not a day for radical demonstrations, according to James S. Stanley, president of the League. The exposition as a whole will reveal the leisure time possibilities oi some fifteen major classifications of hobbies, including, in addition to photography — athletics, sports and physical culture; collections; community activities, including the drama and the dance; domestic arts and crafts; gardening; indoor games; lake, river and sea shore activities; mechanical handicrafts; mountain and country activities; music; pets tor pleasure and profit; reading and writing and travel. Non-commercial exhibits in the photographic division will include those set up by the camera Club, New York; the Miniature Camera Club, Brooklyn; the Amateur Cinema League, New York; and the Camera Club of the Brooklyn Institute of Arts and Sciences, of which Dr. Adolph Fassbender is the head. The Camera Club of New York, which is one of the advisory organizations of the Exposition, is planning an amateur photographic exhibition. Among those who will speak on photographv during the show is William M. Strong, of Batten, Barton, Durstine and Osborn, Inc., author of "Photography for Fun," recently published by the Leisure League of America. Inquiries concerning the photographic display should be addressed to Fdward Delbyck, division manager in charge of photographv of the Hobby Roundup, at 232 Madison Avenue, New ^ ork. The management of the show is under the direction of Roberts Everett Associates, at the same address. Please mention The International Photographer when corresponding with advertisers.