International photographer (Jan-Dec 1935)

Tzventy The INTERNATIONAL PHOTOGRAPHER Max, 1935 EASTMAN KODAK COMPANY ANNOUNCES KODACHROME PROCESS (Continued from Page 17) although the complex processing treatment and the expensive chemicals used in it naturally increase the cost considerably. The pictures made by the new process are a revelation. Previously, color in photography has involved sacrifice. More light was needed for taking the photographs; it was difficult to get sufficient depth of focus; some definition was lost ; it was only possible to project pictures on a small screen because of the loss of light in projection. In spite of these disadvantages, motion pictures in color have been very much appreciated, but their use has always been limited. The ordinary amateur motion picture has been in black and white, and only when taking conditions were favorable and when projecting conditions were not too exacting could color pictures be used. When you see Kodachrome pictures on the screen you realize how wonderfully colored the world is. An artist, of course, knows this, but most of us are not artists and we don't realize the subtle colors that occur in everyday scenes — flowers and foliage, and summer landscapes, where bright colors strike the eye. But the new process has been brought to perfection during the winter, and it has taught me to look for the purple-brown of the winter woodland, and the blue of the ice and of the shadows in the snow ; so that I have realized, as everyone will soon realize, that it is only in color that we can make any adequate representation of the world around us. With the coming of the new process, amateur motion pictures will be in color. There is no need any longer for us to pretend that the world is in monochrome and to represent the glorious colored world in which we live by a gray ghost on a screen. We may perhaps anticipate a few questions with regard to the practical working of the process. The exposure required is somewhat more than that of the ordinary panchromatic film used for making blackand-white pictures. We recommend that the next larger stop be used than that which would be used for black and white. Thus, whereas pictures in sunlight are ordinarily taken on panchromatic film at f/11, for Kodachrome film we recommend f/8. For ordinary pictures, no filters or other attachments are required in the camera ; but we are providing two camera filters for special purposes. One of these is used when it is required to photograph objects at a great distance, objects which in ordinary photography would be obscured by haze. The filter, in fact, plays the same part as the yellow filter used with panchromatic film ; but it would, of course, be impossible to use a yellow filter, that would affect the colors. The filter used absorbs ultra-violet light only. If no such filter is used at great distances, objects will appear too blue, owing to the scattered ultra-violet light, which will record on the film as if it were blue light. Occasionally, this haze-cutting filter is useful for objects at a medium distance. For instance, when there is snow on the ground the air seems to be full of scattered blue light and the picture will be a little too blue unless the ultra-violet light is absorbed. A filter is desirable if pictures are taken by artificial light, since otherwise the pictures will appear altogether too yellow or red. This filter is of a light blue color adjusted to compensate for the yellowness of the artificial light source. At the present time, and probably through 1935, the processing will be done only at Kodak Park. We are, however, building the necessary machines and later on will be prepared to process the film at our other stations throughout the world. Up to the present we have not been able to arrange to make duplicates. It is not improbable that eventually we shall succeed in making duplicates; but this requires a good deal of special study, and we have not yet had time to work it out. We are also not yet prepared to supply Kodachrome film in other sizes than 16 mm. — not because it is impossible to do this but because up to the present we have only been able to construct the necessary processing machinery and to work out the methods for the 16-mm. film. The introduction of the new Kodachrome process seems to me likely to mark a great step in the history of photography. What developments may follow that initial introduction I shall not attempt to prophesy, but to me the possibilities of the new process appear very great. Hollywood Camera Exposition This Hollywood Camera Exposition, which will be held June 27 to June 30, 1935, in all probability will surpass the exposition at Leipsig. All phases of photography will be represented, including aerial, X-Ray, microphotography, etc. The latest developments in photographic arts and processes will be demonstrated. Lectures on microphotography, in fact lectures covering all the latest developments in photography will be delivered. The big show is not exclusive for the professional. There will be just as much to interest the lb mm. cameraman or anyone interested in picture takin'. An advisor} committee is now being formed, which will include leaders of every phase in the photographic field. The scene of action will be the beautiful Ambassador Auditorium. Our old friend and associate editor, Earl Theisen. will be curator. MAX FACTOR'S N EW 1IQUID FOUNDATION A REVELATION IN FACIAL A'VAKE-UP