The international photographer (Jan-Dec 1938)

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PHOTOGRAPHER August, 1938—11 the Speed Flash, Kalart attacked the problem of equipping cameras of the conventional type with a synchronized range-finder. While the miniatures are wonderful in their record of accomplishment, they have several grave faults. Serious photographers clung to the larger camera, even in the amateur field. The 2i/jx3|4 and the 3^x41/4 continued to sell by the thousand while the 4x5 newspaper camera remained standard. The problem lay in the fact that these cameras were equipped with every conceivable type of lens; lenses with focal length far, far from that with which they were labeled. However, after endless research and experiment the present day Kalart range-finder was developed ; a range-finder built with the utmost precision. Even the first surface reflectors are made of flawless optical glass ground and polished with the careful precision used in grinding the finest lenses. The Kalart range-finder may be accurately adjusted to any lens regardless of its true focal length; adjusted so accurately that at any distance from infinity down to its near limit, the accuracy of focus is greater than can be achieved by the keenest eye; because in visual focusing the grain of the focusing screen is always a source of error. The one fault of the non-integral synchronized range-finder has been its limitation to lenses not exceeding 18 cm. focal length. Recently the Kalart Pantagraphic Transmission has been perfected which permits the interchange of short focus and telephoto lenses upon the same camera, using the same range-finder. For example, the interchange between 15 cm. and 30 cm. lenses upon a 4x5 Speed Graphic has been made easy without disturbing the accuracy of the range-finder. These developments have extended the application of the range-finder to cameras as large as 5x7 and for lenses up to 30 cm. focal length. The contributions made by Kalart to modern photography are far from the least which have been made. Dead sharp negatives, fully exposed regardless of time, place or speed of the subject has been made easy by the use of Kalartized cameras. Today the Kalart offices, sales, service and assembly departments now occupy the entire 20th floor of the Broadway Building, 915 Broadway, new York City. The machine shop is in the downtown section of Manhattan. Recently a West Coast branch was opened in the Taft Building in Hollywood, where the International Photographer's editorial office is located. This office gives factory service to western dealers and studio photographers. Kalart's president is a modest and retiring type, and it is at his request that we do not publish a picture of the man responsible for the devices used by so many press photographers and studio stillmen. Our illustrations are devoted to the Kalart plant and the people who make Kalart devices. Always Look For The Mark of Quality on all STUDIO ELECTRICAL EQUIPMENT • MOLE-RICHARDSON CO. Studio Electrical Specialists Since 1927 941 No. Sycamore Ave. Hollywood, California NOW THE BABY KEG (500 Watt Spot) Quick Focusing COOL EFFICIENT SIMPLE BARDWELL McALISTER, Inc. Motion Picture Electrical Equipment 7636 Santa Monica Boulevard HOIIywood 6235 HOLLYWOOD, CALIF.