International photographer (Jan-Dec 1941)

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In this scene from ffie new M-G-M feature "A Woman's Face," you see THE LATEST TECHNIQUE IN DRAMATIC "MODELLING'' with G-E MAZDA lamps in "inkies" • When we asked John Arnold, head of the Camera Department at Metro-Goldwyn-Mayer for some pictures showing the use of lighting in black-and-white photography, he gave us this shot from the production "A Woman's Face." Few pictures could show more clearly the application of the latest technique in modelling lights. See what flexibility you have with G-E MAZDA lamps in inkie equipment ... all the lights you want, to create the effect you need, even in limited space. Thanks to today's equipment, you can control G-E MAZDA lamps beautifully to hit just the spots you want to emphasize. They're good for process work, for special effects, and for color. They go into action fast, to help you speed shooting schedules. And among the 9,000 different types and sizes of G-E MAZDA lamps are many that help to produce almost any effect you want. Are you using them to help you? General Electric Company, Nela Park, Cleveland, Ohio. GENERAL ^§ ELECTRIC MAZDA LAMPS International Photographer for September, 1941 21