International photographer (Jan-Dec 1941)

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See how 20th Century-Fox uses "INKIES to make Technicolor more effective Can Inkies help in Technicolor? "You bet," says 20th Century-Fox, and this scene from "Week-end in Havana" shows how they put G-E Mazda lamps to work. 1. See how they've clustered "inkies" about the table to make the scene sparkle and to pick up desired detail here and there. That's taking advantage of the compactness in equipment which G-E Mazda lamps permit. You can slide them in anywhere; New 5-KW lamp for studio use even, in some cases, concealing them in the scene itself. 2. Closely allied to this is their flexibility in mounting, for G-E Mazda lamps burn /'// any position. You can hang them anywhere . . . above or below the scene or close to the walls to get the effect you want. 3. They offer you versatility which makes it easy to "paint with light" to create the effect you want or need. With a daylight filter over General Electric "CP" lamps, your light is color corrected for Technicolor; blends with arcs or daylight. Unfiltered, these lamps simulate the warmth of lamp light indoors. While by using standard G-E Mazda lamps, you can create the glow of firelight. Are you taking full advantage of this help that G-E Mazda lamps can give to make your pictures better? GENERAL (gg) ELECTRIC MAZDA LAMPS International Photographer for December, 1941 25