International projectionist (Jan 1963-June 1965)

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INTERNATIONAL PROJECTIONIST Including a special Audio-Visual section relating to the operation and maintenance of A-V equipment in the educational and industrial fields. Volume 38 February, 1963 No. 2 FRANK W. COOLEY, JR. Editor and Publisher RAY GALLO Executive Publisher AL BLOOM Managing Editor TOM KENNEDY Equipment Editor RAY GALLO ASSOCIATES National Advertising Representatives 545 Fifth Avenue, New York 17, N. Y. Telephone Murrayhill 7-7746 (Area Code 203) IN THIS ISSUE Part II A Organ Recordings for the Theatre By ROBERT A. MITCHELL Projectionist Profile: Ernest Lang TESMA Board Named l2 New Century Projector Series 10 Norelco, Ballantyne Agreement 1 1 News Notes — Technical Hints — Miscellaneous Notes INTERNATIONAL PROJECTIONIST, published monthly by the International Projectionist Publishing Co division ot The Northern Publishing Co., Post Office Box 6174, Minneapolis 24 Minnesota. Editorial offices, 1645 Hennepin Avenue, Minneapolis 3, Minn. Subscription Representatives: AUSTRALIA—McGills, 183 Elizabeth St., Melbourne; NEW ZEALAND — Wixon's, Ltd., 64 Courtnay Place, Wellington; ENGLAND and ELSEWHERE — Wm. Dawson & Sons Ltd., Macklin St., London, W. C. 2. Subscription Rates: United States, Canada, and U. S. Possessions, $3.00 per year (12 issues) and $5 00 for two years (24 issues). Foreign countries: $4.UU per year and $7.00 for two years. Changes of address should be submitted four weeks in advance of publication date to insure receipt of current issue. Second-class postage paid at Minneapolis, Minn. INTERNATIONAL PROJECTIONIST assumes no responsibility for personal opinions appearing in sianed articles, or for unsolicited articles. Entire contents copyrighted 1963 by INTERNATIONAL PROJECTIONIST PUBLISHING CO. 1 MONTHLY CHAT »*VVVVV»V**VV*VVV»*»»»»*»VVVVVVV»»*»iV»VV*V*V»VVVV*VVV< Better Days for Craftsmen Ahead? 1963 may be a year of good theatre business and a turning point for projectionists who were affected by theatre closings and discouraged by working with wornout equipment. Film men who have traveled around the country talk about a possible revival of theatre owners' plans to build new theatres and refurnish older houses, including new booth equipment. During the "golden age" of movies, 1920 to 1929, the theatre owners that prospered recognized that boothmen held a big responsibility in the proper presentation of the motion pictures. These owners encouraged constant improvement in projection equipment and used innovations and new developments for high quality screen shows as they came along. Different From the Past In the past decade the exhibitor wanted attractions to wow his audience from the film producer-distributor. But there are signs that the exhibitor realizes he must depend upon himslef for high standards of screen presentation, including good housekeeping to induce the public to attend his theatre more often. If that happens — as eventually it must — the projectionist will enjoy his old status as a key man of the theatre, responsible for keeping the equipment in shape and putting a good show on the screen. During the "Golden age" of movies there were added attractions, such as organ solos and live stage presentation. Now more than ever the film house relies on the motion picture to attract patronage. The boothman is the key man in the theatre because the public has learned to expect good projection and sound from showcase houses featuring 70mm and stereo sound. New Equipment Increases Prosperity If theatre owners spend money on new projection equipment and remodeling older theatres, they can advertise that they have superior projection, comfortable seats and attractive surroundings, and that they provide courteous service for patrons. This can help make their theatre an institution of the city — after all, that was how prosperous showmen made money in the 1920's, in addition to exploiting the current and forthcoming attractions. Consequently, the exhibitor, realizing a good, efficient craftsman in his booth means a lot to his box-office business, will have more regard for his projectionists. Veteran projectionists will remember P. A. MacGuire, who served as public relations man for International Projector Corp. for many years, and was a drum-beater for the cause of better projection. In his advertisements for the Powers and Simplex projectors he used the headline "Better Projection Pays," and he also preached the slogan in speeches to exhibitors. Not only did MacGuire promote his company's projector, but he made the exhibitor realize that there was more profit in better projection, and he caused the projectionist to take pride in his craft. Time for Action IP thinks the time has come for a similar slogan to be taken up by equipment makers, local unions, the projectionists' social clubs and the individual projectionist. After all, the modern projectionist is a technician, a well-read and skilled machinist; he has to be an engineer to handle the complex projection and sound equipment (Continued on Page 14) International Projectionist February, 1963