International projectionist (Jan 1963-June 1965)

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The Cover Story: Simplex Projector Line Humming If you wanted to see some evidence . >f the recent upswing in the motion picture theatre industry, all you would have to do is \ isit the production line of Simplex XL projection mechanisms. Hundreds of XLs in various stages of completion and testing were in evidence at the Pleasantville. New York plant of National Theatre Supply's fellow subsidiary of the General Precision Equipment Corp., the Pleasantville Instrument Co. \t one end of the production line. ■ in could see a i emarkable $45,000 Bui'irmaster machine, which i> controlled hv magnetic tape and automatical drills, taps and does other operations on castings. In the final stages "I the assemblj process, vou find experts utilizing test film to check ever) mechanism for the steadiness that the Simplex \l. mechanisms have become famous for. No projector can he shipped out unless it nicety the most rigid standards of perfection set up for this equipment. \\ il la id J. Turnhull. president of National Theatre Suppl) Company, is extremelv enthused about prospects of the motion picture industry. Last summer, for example, his companv supplied Simplex \l. projection and Cover Story: John Conway, member of local 306, Motion Picture Machine Operators, I.A.T.S.E., is shown on the cover in the projection room of Cinema II, the lower level theatre in the structure that houses two theatres in one building. The upper level theatre is called Cinema I. Located on Third Avenue in New York City, Cinema I and Cinema II were opened last June by Rugoff Theatres, Inc. Both theatres are equipped with Simplex XL projection and sound systems. Conway, who has been a projectionist since 1923, feels very strongly that a pair of Simplex XL's are the best friends a projectionist can have. Their smoothness and reliability are unexcelled, in his experience. Cinema I and Cinema II are two of ) the seven new theatres opened in the New York City area during a six week period last summer. All seven of the theatres chose Simplex XL projection equipment. National Theatre Supply's New York City bran;h handled all the installations. "Remarkable Reliability" At New York's famed Radio City Music Hall, chief projectionist Ben Olevsky put it this way. "The reliability of the Simplex X-L projector is remarkable. Our projectors were installed by National Theatre Supply in 1950 and have been maintained by our staff since then. In 11 years of operation they have never been removed for overhaul!" Similar opinions and experiences are reported all the time by projection "pros" like Ben at most top theatres throughout the country. The facts are that no other mechanism on the market is designed and built to the engineering perfection achieved in the X-L. Incorporating every new advance in projection, the X-L is your assurance that you'll have a dependable, up-to-date projector for many years to come. projection and SOUND SYSTEMS NATIONAL THEATRE SUPPLY COMPANY Branches Coast to Coast 50 PROSPECT AV ENU E • TAR RYTOWN, N.Y.'MEDFORD 1-6200 SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION International Projectionist April 1963